Latest News - Email

Email deliverability: What is it and how to improve it

2019-10-18 02:32:44 +0200 | Source: Vero

You’ve spent a considerable amount of time designing your email program, and it’s beautiful. The adage “if a tree falls in the forest” rings true though, because what good is a beautiful email... Read more

What is a webhook: How they work and how to set them up

2019-10-01 19:31:07 +0200 | Source: Vero

You’ve probably seen webhook integrations in a few of your applications, and you’re wondering what they are and if you should be using them. And it’s something to consider, as webhooks are growing in... Read more

Customer onboarding: a data-driven approach

2019-08-13 17:39:19 +0200 | Source: Vero

Customer onboarding is key to ensuring new users engage and experience value from a product or service. Using data to deliver a personalized onboarding journey can help customers experience value more quickly, and... Read more

Transactional newsletters, better Logs and more

2019-07-31 03:21:39 +0200 | Source: Vero

Over the last few weeks, we’ve been working to make your day-to-day tasks in Vero quicker and easier. We’ve released the functionality to allow you to send transactional email newsletters and improved... Read more

Setting up abandoned cart emails

2019-06-26 18:56:31 +0200 | Source: Vero

This tutorial shows you how to set up an abandoned cart email, but you can adapt these steps to create any automated email campaign based on customer interactions with your application and/or website. In this... Read more

Reducing customer churn with data-driven messaging

2019-06-19 13:10:27 +0200 | Source: Vero

Customer churn refers to the customers that stop using your product or service. For SaaS businesses, customer churn is a result of customers canceling or not renewing their subscription. Measuring customer churn... Read more

Reduce Spam Signups on website forms

2019-05-23 17:56:40 +0200 | Source: Vero

What is a honeypot? How to add a honeypot to your website form Step 1: Create a form so your users can subscribe to your messages Step 2: Add a hidden field to your form as a decoy for bad actors Step 3: Add the form... Read more

Tags : Spam

Transactional Emails: Types, Examples and Best Practices

2019-05-17 09:00:47 +0200 | Source: Vero

What are transactional emails? Transactional emails are messages that businesses need to send in order to facilitate a transaction or provide a product or service, as requested by the customer. For this reason,... Read more

Setting up a double opt-in to manage user consent

2019-05-09 16:32:44 +0200 | Source: Vero

What does it mean to “double opt-in”? Double opt-in means asking new subscribers to confirm they want to receive your emails (or other messages) twice, so there is no ambiguity. Typically, this means... Read more

Tags : Opt-in