Latest News - Email


Introducing drag and drop email content and a new campaign editing experience

2020-06-04 06:48:16 +0200 | Source: Vero

It’s an exciting day! We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will transform the way you design, build, and edit responsive email... Read more


How to do email A/B testing the right way

2020-06-03 20:56:42 +0200 | Source: Vero

You have to make a lot of decisions when running an email marketing program. What type of email should you send, and when? Is this the best segmentation strategy? What should your subject line be?  Luckily, you... Read more


How to track and manage your email reputation

2020-05-28 00:11:34 +0200 | Source: Vero

When it comes to getting your emails into subscribers’ inboxes, it’s true that “your reputation precedes you.” We’ll get into the factors that affect your email reputation later in the... Read more


Hard bounce vs. soft bounce: Everything you need to know

2020-05-20 21:11:06 +0200 | Source: Vero

Whenever an email doesn’t get delivered, it’s probably because it bounced. There are two types of bounces, hard and soft, indicating either a permanent or temporary issue respectively. When your email... Read more


The best way to organize your marketing stack

2020-05-19 02:08:31 +0200 | Source: Vero

Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we... Read more


Email marketing KPIs: This is how to use them

2020-05-11 20:32:39 +0200 | Source: Vero

Coming up with your lifecycle email marketing strategy and getting great emails into customer inboxes is only part of the email marketing equation. If you want to make the most of your email efforts and continuously... Read more


Mailchimp alternatives for your jobs to be done

2020-05-08 22:05:13 +0200 | Source: Vero

If you currently use Mailchimp, you’re in good company. Litmus’ 2019 State of Email Service Providers report revealed that 23% of email teams rely on the email giant. However, there comes a time when many... Read more


10 of the best COVID-19 marketing ideas we’ve seen

2020-04-29 21:41:08 +0200 | Source: Vero

Businesses are constantly evolving, but companies have been met with swift, sudden changes as a result of the COVID-19 global pandemic. Every industry has been touched in some way by the virus, companies large and... Read more



Retention Rate: What you need to know to get started

2020-04-28 00:47:55 +0200 | Source: Vero

Most of us have heard the phrase “all good things must come to an end,” but that’s what you should avoid when it comes to your retention rate. Subscription businesses, including SaaS companies, enjoy... Read more



Marketing and email audits you can do in a crisis

2020-04-06 21:41:35 +0200 | Source: Vero

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> At the time of writing, there’s uncertainty and challenges abound. People... Read more