Latest News - Email


How to use anniversary emails to boost engagement

2020-09-11 01:18:18 +0200 | Source: Vero

It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero... Read more


Lead generation strategies: What you need to know

2020-08-28 19:57:07 +0200 | Source: Vero

This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel,... Read more


Winback campaigns: Examples, strategies, and best practices

2020-08-12 20:43:59 +0200 | Source: Vero

Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and... Read more


Retention marketing strategies that boost revenue

2020-07-29 21:39:27 +0200 | Source: Vero

Customer relationships are like a flywheel—they require effort to get them started, but once they’re spinning, it’s easier to maintain. Acquiring a new customer takes hard work. After all, people... Read more


Email retargeting: Why, when, and how to use it

2020-07-25 01:38:02 +0200 | Source: Vero

It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails, though. For starters, triggered emails have a 40% higher... Read more


How to create great referral emails

2020-07-21 19:52:13 +0200 | Source: Vero

If you have ever asked a friend where they get their haircut, or bought new food after trying it at a friend’s house—a referral has influenced you. Whether you directly ask for recommendations from those... Read more


New pricing: more affordable to get started, better value as you scale

2020-07-14 07:21:23 +0200 | Source: Vero

Over the last several months, with input from many of our customers, we’ve been working toward a new pricing scheme that we believe better aligns with the way businesses use and grow with Vero. Today we’re... Read more


How to create an email onboarding sequence

2020-07-03 23:39:19 +0200 | Source: Vero

Imagine you’re visiting a new country, and you have a tour guide to show you around for the duration of your trip. Now imagine the tour guide helps you out on the first day, and then leaves you to figure it out... Read more


SaaS multi-channel marketing: What you need to know

2020-06-22 19:50:31 +0200 | Source: Vero

There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than ten hours a day on their phones or computers and take in media via the... Read more


How to get started with B2B marketing automation

2020-06-16 01:59:34 +0200 | Source: Vero

When you hear “B2B marketing automation,” do you think of impersonal messaging going out in a half-attempt to connect? Or do you think about the possibility to scale your efforts beyond your current team... Read more