Latest News - Email


Free trial emails 101: What you need to know

2020-11-24 00:27:41 +0100 | Source: Vero

If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are prevalent enough that you can assume nearly all software companies use some version of it,... Read more


Post-purchase emails 101: What you need to know

2020-11-02 22:27:47 +0100 | Source: Vero

Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. It’s worth the little extra work.  The sale... Read more


What you need to know about cross-sell emails

2020-10-12 20:27:21 +0200 | Source: Vero

Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring cross-sell emails so that you’ll be ready to... Read more


Email marketing for SaaS: What you need to know

2020-09-28 23:24:43 +0200 | Source: Vero

It’s time to sit down and revamp your SaaS company’s emails, and you aren’t sure where to start. Is email marketing for SaaS like every other industry? For most of us, the emails we have the most... Read more


How to use anniversary emails to boost engagement

2020-09-11 01:18:18 +0200 | Source: Vero

It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero... Read more


Lead generation strategies: What you need to know

2020-08-28 19:57:07 +0200 | Source: Vero

This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel,... Read more


Winback campaigns: Examples, strategies, and best practices

2020-08-12 20:43:59 +0200 | Source: Vero

Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and... Read more


Retention marketing strategies that boost revenue

2020-07-29 21:39:27 +0200 | Source: Vero

Customer relationships are like a flywheel—they require effort to get them started, but once they’re spinning, it’s easier to maintain. Acquiring a new customer takes hard work. After all, people... Read more


Email retargeting: Why, when, and how to use it

2020-07-25 01:38:02 +0200 | Source: Vero

It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails, though. For starters, triggered emails have a 40% higher... Read more


How to create great referral emails

2020-07-21 19:52:13 +0200 | Source: Vero

If you have ever asked a friend where they get their haircut, or bought new food after trying it at a friend’s house—a referral has influenced you. Whether you directly ask for recommendations from those... Read more