Latest News - Email

Retention marketing strategies that boost revenue

2020-07-29 21:39:27 +0200 | Source: Vero

Customer relationships are like a flywheel—they require effort to get them started, but once they’re spinning, it’s easier to maintain. Acquiring a new customer takes hard work. After all, people... Read more

Email retargeting: Why, when, and how to use it

2020-07-25 01:38:02 +0200 | Source: Vero

It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails, though. For starters, triggered emails have a 40% higher... Read more

How to create great referral emails

2020-07-21 19:52:13 +0200 | Source: Vero

If you have ever asked a friend where they get their haircut, or bought new food after trying it at a friend’s house—a referral has influenced you. Whether you directly ask for recommendations from those... Read more

New pricing: more affordable to get started, better value as you scale

2020-07-14 07:21:23 +0200 | Source: Vero

Over the last several months, with input from many of our customers, we’ve been working toward a new pricing scheme that we believe better aligns with the way businesses use and grow with Vero. Today we’re... Read more

How to create an email onboarding sequence

2020-07-03 23:39:19 +0200 | Source: Vero

Imagine you’re visiting a new country, and you have a tour guide to show you around for the duration of your trip. Now imagine the tour guide helps you out on the first day, and then leaves you to figure it out... Read more

SaaS multi-channel marketing: What you need to know

2020-06-22 19:50:31 +0200 | Source: Vero

There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than ten hours a day on their phones or computers and take in media via the... Read more

How to get started with B2B marketing automation

2020-06-16 01:59:34 +0200 | Source: Vero

When you hear “B2B marketing automation,” do you think of impersonal messaging going out in a half-attempt to connect? Or do you think about the possibility to scale your efforts beyond your current team... Read more

Introducing drag and drop email content and a new campaign editing experience

2020-06-04 06:48:16 +0200 | Source: Vero

It’s an exciting day! We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will transform the way you design, build, and edit responsive email... Read more

How to do email A/B testing the right way

2020-06-03 20:56:42 +0200 | Source: Vero

You have to make a lot of decisions when running an email marketing program. What type of email should you send, and when? Is this the best segmentation strategy? What should your subject line be?  Luckily, you... Read more

How to track and manage your email reputation

2020-05-28 00:11:34 +0200 | Source: Vero

When it comes to getting your emails into subscribers’ inboxes, it’s true that “your reputation precedes you.” We’ll get into the factors that affect your email reputation later in the... Read more