Latest News - Email
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
2022-03-24 15:00:00 +0100 | Source: MarketingProfsApple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much,... Read more
Four Things You Should Know About Email List Validation
2022-03-23 15:00:00 +0100 | Source: MarketingProfsYou've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. Read the full... Read more
Email Marketing Benchmarks: Trends From 2021
2022-03-15 15:00:00 +0100 | Source: MarketingProfsApple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read... Read more
The Art and Science of Email Survey Invitations
2022-03-02 16:00:00 +0100 | Source: MarketingProfsCustomers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas. Read the full... Read more
Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
2022-02-15 16:00:00 +0100 | Source: MarketingProfsHow can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email... Read more
Email Security: Why You Need DMARC for Marketing, Too
2022-02-09 16:00:00 +0100 | Source: MarketingProfsEmail security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should. Read the full... Read more
How Dynamic Content Can Boost Your Email Marketing Campaigns
2022-01-27 16:00:00 +0100 | Source: MarketingProfsIt's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content. Read the full article at MarketingProfs Read more
How Americans Feel About Brand Email Newsletters
2022-01-04 16:00:00 +0100 | Source: MarketingProfsMost Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from... Read more
How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices
2021-12-02 16:00:00 +0100 | Source: MarketingProfsWant to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at... Read more
Budgeting for 2022: Marketers' Email Spend Plans
2021-11-30 16:00:00 +0100 | Source: MarketingProfsMost marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus. Read the full article at MarketingProfs Read more