Latest News - Email

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

2022-03-24 15:00:00 +0100 | Source: MarketingProfs

Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much,... Read more

Four Things You Should Know About Email List Validation

2022-03-23 15:00:00 +0100 | Source: MarketingProfs

You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation. Read the full... Read more

Tags : Lists

Email Marketing Benchmarks: Trends From 2021

2022-03-15 15:00:00 +0100 | Source: MarketingProfs

Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read... Read more

The Art and Science of Email Survey Invitations

2022-03-02 16:00:00 +0100 | Source: MarketingProfs

Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas. Read the full... Read more

Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

2022-02-15 16:00:00 +0100 | Source: MarketingProfs

How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email... Read more

Tags : Open

Email Security: Why You Need DMARC for Marketing, Too

2022-02-09 16:00:00 +0100 | Source: MarketingProfs

Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should. Read the full... Read more

How Dynamic Content Can Boost Your Email Marketing Campaigns

2022-01-27 16:00:00 +0100 | Source: MarketingProfs

It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content. Read the full article at MarketingProfs Read more

How Americans Feel About Brand Email Newsletters

2022-01-04 16:00:00 +0100 | Source: MarketingProfs

Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from... Read more

How Email Newsletters Can Fix Marketers' Content and Trust Problems: Three Sets of Best-Practices

2021-12-02 16:00:00 +0100 | Source: MarketingProfs

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at... Read more

Budgeting for 2022: Marketers' Email Spend Plans

2021-11-30 16:00:00 +0100 | Source: MarketingProfs

Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus. Read the full article at MarketingProfs Read more