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How Hollywood and streaming series are revolutionizing virtual events

2022-03-30 20:27:29 +0200 | Source: MarketingLand

Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood. The post How Hollywood and streaming series are revolutionizing virtual events appeared... Read more


Google Cloud announces general availability of Retail Search

2022-03-30 20:15:41 +0200 | Source: MarketingLand

This offering enables retailers to benefit from Google's advanced search capabilities on their own websites. The post Google Cloud announces general availability of Retail Search appeared first on... Read more


When it comes to marketing technology, ends come before means

2022-03-30 18:47:36 +0200 | Source: MarketingLand

Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart. The post When it comes to marketing technology, ends come before means appeared first on... Read more


TrustRadius and Demandbase One announce intent integration

2022-03-30 17:50:19 +0200 | Source: MarketingLand

The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site. The post TrustRadius and Demandbase One announce intent integration appeared first on MarTech. Please visit... Read more


Good morning: Demand for transformation

2022-03-30 16:09:34 +0200 | Source: MarketingLand

The latest from The MarTech Conference. The post Good morning: Demand for transformation appeared first on MarTech. Please visit Marketing Land for the full article. Read more


7 common problems that derail A/B/n email testing success

2022-03-30 15:43:39 +0200 | Source: MarketingLand

Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new. The post 7 common problems that derail A/B/n email testing success appeared first on... Read more


Most will stick with Google Analytics 4, but some are shopping for new platforms

2022-03-30 15:36:57 +0200 | Source: MarketingLand

Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4. The post Most will stick with Google Analytics 4, but some are shopping for new platforms appeared... Read more


Why we care about traditional content management systems, the original no-code tool

2022-03-30 15:27:57 +0200 | Source: MarketingLand

CMSs empower marketers to control the creation, display, and sharing of content online. Here's what you should know about them. The post Why we care about traditional content management systems, the original... Read more


Metaverse jobs surge as businesses scramble to grow VR presence

2022-03-29 20:20:02 +0200 | Source: MarketingLand

A new study shows the exponential growth in metaverse positions. The post Metaverse jobs surge as businesses scramble to grow VR presence appeared first on MarTech. Please visit Marketing Land for the full article. Read more

Tags : Growth


Data.ai launches new solutions for the app ecosystem

2022-03-29 19:36:43 +0200 | Source: MarketingLand

Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU. The post Data.ai launches new solutions for the app ecosystem appeared first on MarTech. Please visit Marketing Land for the... Read more

Tags : Mobile