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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

2022-04-01 20:24:04 +0200 | Source: MarketingLand

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. The post Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers... Read more


Digital CX: Businesses need them, yet struggle to create great experiences

2022-04-01 20:00:50 +0200 | Source: MarketingLand

Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. The post Digital CX: Businesses need them, yet struggle to create great experiences appeared first on... Read more


Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

2022-04-01 18:52:20 +0200 | Source: MarketingLand

Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings. The post Is Nielsen’s prime time over? Purchase renews questions about products and long-term value appeared first on... Read more


A new way of marketing planning: At the last responsible moment

2022-04-01 16:53:25 +0200 | Source: MarketingLand

Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely. The post A new way of marketing planning: At the last responsible moment appeared first on MarTech. Please visit Marketing... Read more


Good morning: Big moves for businesses big and small

2022-04-01 16:07:30 +0200 | Source: MarketingLand

Moving locations is another opportunity to reconnect with old customers. The post Good morning: Big moves for businesses big and small appeared first on MarTech. Please visit Marketing Land for the full article. Read more


5 CMO tips to transform marketing operations from killer to dream fulfiller

2022-03-31 21:00:58 +0200 | Source: MarketingLand

Insights gleaned from time working on both the creative and operational sides of marketing. The post 5 CMO tips to transform marketing operations from killer to dream fulfiller appeared first on MarTech. Please... Read more


Walmart’s omnichannel roadmap for Walmart Connect

2022-03-31 20:24:57 +0200 | Source: MarketingLand

The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. The post Walmart’s omnichannel roadmap for Walmart Connect appeared first on... Read more


IAB Tech Lab ad format updates include digital video and CTV

2022-03-31 18:06:38 +0200 | Source: MarketingLand

The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape. The post IAB Tech Lab ad format updates include digital video and CTV appeared first on MarTech. Please... Read more


Edison Interactive launches DOOH self-serve platform

2022-03-31 15:45:17 +0200 | Source: MarketingLand

Through a partnership with DanAds, the new platform makes ads affordable for SMBs. The post Edison Interactive launches DOOH self-serve platform appeared first on MarTech. Please visit Marketing Land for the full... Read more


Good morning: Interesting times require agile marketers

2022-03-31 15:25:22 +0200 | Source: MarketingLand

Hold on to your strategic goals and change your tactics to achieve them. The post Good morning: Interesting times require agile marketers appeared first on MarTech. Please visit Marketing Land for the full article. Read more