Latest News - Email


The Fundamentals Of Executing Profitable “Outbound” Email Marketing Campaigns

2015-01-26 09:00:46 +0100 | Source: MarketingLand

If you think "email marketing" only involves subscribers and existing customers, let contributor Daniel Faggella open your eyes to another possibility. The post The Fundamentals Of Executing Profitable “Outboun... Read more



Mind Your Email Marketing “ABCs” To Move Forward In 2015

2015-01-16 09:15:29 +0100 | Source: MarketingLand

Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. The post Mind Your Email Marketing “ABCs” To Move For... Read more



It’s Time To Spice Up Your Email Content

2015-01-14 09:29:39 +0100 | Source: MarketingLand

Columnist Andrew King discusses the benefits of value-added emails for combatting your subscribers' post-holiday email fatigue. The post Its Time To Spice Up Your Email Content appeared first on Marketing Land. Ple... Read more



Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More

2015-01-13 16:10:40 +0100 | Source: MarketingLand

Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. The post Report Shows U.S. Companies More Savvy At Email Marketing: They... Read more




How Email Marketers Can Prepare For Inbox By Google

2015-01-07 09:03:55 +0100 | Source: MarketingLand

That mobile email app that Google released (in beta, by invitation only) has a desktop counterpart. Contributor Tom Sather shares tips on how marketers can prepare for its adoption. The post How Email Marketers Can... Read more



What You Didn’t Know About Geographic Targeting In Email

2015-01-05 09:00:44 +0100 | Source: MarketingLand

Columnist Jason Warnock suggests ways to take your triggered emails to the next level with geographic targeting. The post What You Didn’t Know About Geographic Targeting In Email appeared first on Marketing Lan... Read more



Report: Email Beats Internet & Social Media As The Most Important Tool For Workers

2014-12-30 10:01:15 +0100 | Source: MarketingLand

While new technologies have emerged in the workplace, none have figured out how to top good ol' email in the 'importance' department. The post Report: Email Beats Internet & Social Media As The Most Important To... Read more



Best Practice Pros: How The NFL Scores Big In Email

2014-12-29 13:13:47 +0100 | Source: MarketingLand

In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive e-commerce hub.Each found itso... Read more