Latest News - Email


3 ways to deliver more relevant customer experiences

2022-01-14 20:54:19 +0100 | Source: MarketingLand

How marketers can build a better customer experience strategy using a CDP. The post 3 ways to deliver more relevant customer experiences appeared first on MarTech. Please visit Marketing Land for the full article. Read more




Data and privacy concerns grow among consumers

2022-01-14 20:21:38 +0100 | Source: MarketingLand

A study from GroupM shows declining enthusiasm for new technologies and data sharing. The post Data and privacy concerns grow among consumers appeared first on MarTech. Please visit Marketing Land for the full article. Read more


Tags : Growth


Real Story on MarTech: Is that vendor a zombie?

2022-01-14 19:15:17 +0100 | Source: MarketingLand

If left unaddressed, martech zombies can create an increasing drain on your resources—and staff morale. The post Real Story on MarTech: Is that vendor a zombie? appeared first on MarTech. Please visit... Read more



How to tell an effective data story: Tips from Nancy Duarte

2022-01-13 20:39:46 +0100 | Source: MarketingLand

Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. The post How to tell an effective data story: Tips from Nancy Duarte appeared... Read more



Unbounce acquires LeadsRX marketing analytics

2022-01-13 20:33:30 +0100 | Source: MarketingLand

The conversion intelligence platform adds marketing performance analytics and attribution. The post Unbounce acquires LeadsRX marketing analytics appeared first on MarTech. Please visit Marketing Land for the full... Read more



A marketer’s 2022 guide to Marketo: What it does today

2022-01-13 20:10:05 +0100 | Source: MarketingLand

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space. The post A marketer’s 2022 guide to Marketo: What it does today... Read more



How to build a long-term, search-first marketing strategy

2022-01-13 19:48:21 +0100 | Source: MarketingLand

A transformed digital landscape means marketers must think search-first. The post How to build a long-term, search-first marketing strategy appeared first on MarTech. Please visit Marketing Land for the full article. Read more



CreatorIQ announces partnership with TikTok

2022-01-13 19:31:59 +0100 | Source: MarketingLand

This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns. The post CreatorIQ announces partnership with TikTok appeared first on MarTech. Please visit... Read more



How event marketers can use hologram technology for live and hybrid experiences

2022-01-13 19:08:59 +0100 | Source: MarketingLand

ARHT Media makes futuristic holograms an attainable option for event marketers. The post How event marketers can use hologram technology for live and hybrid experiences appeared first on MarTech. Please visit... Read more



Marketers: The metaverse is coming

2022-01-13 18:38:26 +0100 | Source: MarketingLand

The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks. The post Marketers: The metaverse is coming appeared... Read more