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Metaverse or bust: Marketoon of the Week

2021-09-27 16:47:38 +0200 | Source: MarketingLand

Here, put on these goggles. The post Metaverse or bust: Marketoon of the Week appeared first on MarTech. Please visit Marketing Land for the full article. Read more



Uncertain times: Monday’s Daily Brief

2021-09-27 16:30:17 +0200 | Source: MarketingLand

Data helps, but the future remains in many ways unpredictable. The post Uncertain times: Monday’s Daily Brief appeared first on MarTech. Please visit Marketing Land for the full article. Read more



Metrics are up: Marketoon of the Week

2021-09-24 21:19:10 +0200 | Source: MarketingLand

Get creative with results instead of how to name them. The post Metrics are up: Marketoon of the Week appeared first on MarTech. Please visit Marketing Land for the full article. Read more



How to improve marketing ROI with clean data

2021-09-24 20:56:35 +0200 | Source: MarketingLand

Without clean data, marketers will have a hard time generating quality leads. The post How to improve marketing ROI with clean data appeared first on MarTech. Please visit Marketing Land for the full article. Read more



Using AI-powered predictive analytics to time your next move

2021-09-24 20:52:51 +0200 | Source: MarketingLand

And why aren’t more CMOs looking ahead? The post Using AI-powered predictive analytics to time your next move appeared first on MarTech. Please visit Marketing Land for the full article. Read more



Yahoo partners with Shopify in ad deal

2021-09-24 20:42:43 +0200 | Source: MarketingLand

SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences. The post Yahoo partners with Shopify in ad deal appeared first on MarTech. Please visit Marketing... Read more



What is account-based marketing or ABM and why are B2B marketers so bullish on it?

2021-09-24 17:21:12 +0200 | Source: MarketingLand

Interest is surging as technologies to target key account improves and relevant data becomes more accessible. The post What is account-based marketing or ABM and why are B2B marketers so bullish on it? appeared first... Read more



Revising agile: Friday’s daily brief

2021-09-24 16:15:45 +0200 | Source: MarketingLand

Plus, centralizing soccer fan data. The post Revising agile: Friday’s daily brief appeared first on MarTech. Please visit Marketing Land for the full article. Read more



Here’s a data-driven strategy for better understanding use cases

2021-09-23 21:38:00 +0200 | Source: MarketingLand

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. The post Here’s a data-driven strategy for better understanding use cases appeared first on MarTech. Please... Read more



U.S. Soccer leans on a CDP to make its marketing automation more personal

2021-09-23 21:30:21 +0200 | Source: MarketingLand

The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns. The post U.S. Soccer leans on a CDP to make its marketing automation more personal appeared first... Read more