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By the numbers: Diversity and inclusion are good business
2022-04-05 20:07:17 +0200 | Source: MarketingLandImproves stock and revenue performance, hiring and retention, and customer acquisition and loyalty. The post By the numbers: Diversity and inclusion are good business appeared first on MarTech. Please visit... Read more
Marketing attribution: What it is, and how it identifies vital customer touchpoints
2022-04-05 16:01:42 +0200 | Source: MarketingLandHere's why marketers need to know which channels and events contribute most to the bottom line. The post Marketing attribution: What it is, and how it identifies vital customer touchpoints appeared first on... Read more
5 tips to boost user adoption of new martech tools
2022-04-05 15:26:39 +0200 | Source: MarketingLandGet your end-users on board and ready to embrace new solutions. The post 5 tips to boost user adoption of new martech tools appeared first on MarTech. Please visit Marketing Land for the full article. Read more
Why First-party and Zero-Party Data Should Be a Marketing Priority
2022-04-05 13:00:36 +0200 | Source: MarketingLandThird-party data is going away, but the real value is in your customer data. Start leveraging your data to maximize campaign performance. The post Why First-party and Zero-Party Data Should Be a Marketing Priority... Read more
MiQ announces post-cookie programmatic package
2022-04-04 21:20:06 +0200 | Source: MarketingLandThe package includes addressable cohorts based on connecting multiple identities as well as a contextual offering. The post MiQ announces post-cookie programmatic package appeared first on MarTech. Please visit... Read more
ActiveCampaign extends Slack integration
2022-04-04 21:07:57 +0200 | Source: MarketingLandSales, marketing and customer support teams connect through ActiveCampaign app for Slack. The post ActiveCampaign extends Slack integration appeared first on MarTech. Please visit Marketing Land for the full article. Read more
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
2022-04-04 20:34:30 +0200 | Source: MarketingLandThrough Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. The post Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort appeared first on... Read more
Why testing is strategic experimentation for sustainable growth
2022-04-04 16:43:02 +0200 | Source: MarketingLandTesting is much more complex than it seems, but it is imperative to focus on the insights and not the results. The post Why testing is strategic experimentation for sustainable growth appeared first on... Read more
Have you tried your own customer experience?
2022-04-04 15:14:34 +0200 | Source: MarketingLandThe one time you don't want your name on customers' lips. The post Have you tried your own customer experience? appeared first on MarTech. Please visit Marketing Land for the full article. Read more
Twitter and Talkwalker: Using cultural insights to execute your strategy
2022-04-04 13:00:05 +0200 | Source: MarketingLandJoin this webinar and learn how to transform cultural moments into winning strategies. The post Twitter and Talkwalker: Using cultural insights to execute your strategy appeared first on MarTech. Please visit... Read more