Latest News - Email

AMP for Email: Should You Love or Leave this Email Marketing Trend?

2023-02-14 16:05:36 +0100 | Source: Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to... Read more

Email Debrief: Marketing and Design Trends

2023-02-07 14:00:00 +0100 | Source: Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain... Read more

Tags : Design

Humanizing the Workplace: Community Spotlight with Crystal Ledesma

2023-02-06 21:00:00 +0100 | Source: Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of... Read more

Tags : Design

How Taking the State of Email Workflow Survey Helps Other Email Marketers

2023-02-03 23:25:44 +0100 | Source: Litmus

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The... Read more

Say “No” to No-Reply Email Addresses (And What to Do Instead)

2023-02-02 18:00:00 +0100 | Source: Litmus

Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes... Read more

This Month in Email: A Recap of Email Marketing in January 2023

2023-01-30 14:00:00 +0100 | Source: Litmus

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines ... Read more

Optimize Your Emails From Top to Bottom With These 27 Tips

2023-01-18 18:00:00 +0100 | Source: Litmus

There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain... Read more

Tags : Design

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

2023-01-17 19:20:00 +0100 | Source: Litmus

Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights,... Read more

Tags : Design

The Best Personalized Email Examples to Inspire Your 2023 Strategy

2023-01-17 18:30:00 +0100 | Source: Litmus

Looking for inspiration to boost your 2023 email strategy? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize! In this special... Read more

The Litmus Team’s Favorite Emails of December 2022

2023-01-13 18:30:00 +0100 | Source: Litmus

T’was the season! December is one of the busiest times of the year for email and we’re sure your inbox was stuffed with season’s greetings, even more than we were after eating our Christmas... Read more