Latest News - Email

The Litmus Team’s Favorite Emails of March 2023

2023-03-20 21:00:39 +0100 | Source: Litmus

Can you believe it’s already the end of Q1?! The first quarter of the year always seems to fly by (for me at least), and it’s got me reflecting on how I distribute my time, energy—and... Read more

Tags : Design

Things you need to know from the 2023 ANA Email Evolution Conference (EEC)

2023-03-15 19:08:38 +0100 | Source: Litmus

If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the... Read more

How to Increase Email Engagement with Loading Bars

2023-03-14 16:13:08 +0100 | Source: Litmus

Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right?  Not so... Read more

The 3-Phase Email Marketing Workflow Broken Down

2023-03-14 13:00:00 +0100 | Source: Litmus

If you look after an email program, you’ve probably been asked: “Can we just send another email?” As daunting as this question may be, it should come as no surprise! After all, email marketing is... Read more

Tags : Design

Pulling the Thread: Community Spotlight with Samar Owais

2023-03-13 13:00:00 +0100 | Source: Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of... Read more

Live Email Optimization Recap: What Works Well and What Needs Love

2023-03-08 14:00:00 +0100 | Source: Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain... Read more

Tags : Design

GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know

2023-03-02 14:00:00 +0100 | Source: Litmus

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve... Read more

Tags : Gmail

The Gmail Promotions Tab is Getting More Interesting

2023-03-01 19:38:21 +0100 | Source: Litmus

Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop... Read more

Tags : Gmail

This Month in Email: A Recap of Email Marketing in February 2023

2023-02-28 19:00:00 +0100 | Source: Litmus

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. News... Read more

The Litmus Team’s Favorite Emails of February 2023

2023-02-20 23:11:28 +0100 | Source: Litmus

This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made... Read more