Latest News - Email

Episode 10: Outlook Keeps Word Rendering and Yahoo Supports Media Queries

2015-03-23 14:16:46 +0100 | Source: Litmus

In the tenthepisode of The Email Design Podcast, hostsKevin MandevilleandJason Rodriguezdiscuss the future and fall of Outlook and applaud Yahoo on their recent updates. Be sure to follow along and join in the... Read more

Responsive Email 101 Webinar Q&A: HTML & CSS Basics

2015-03-16 11:23:43 +0100 | Source: Litmus

As mobile opens continue to rise (theyve increased over 500% in the past four years!), so has the talk of mobile email strategies like responsive design. In our Responsive Email 101: HTML and CSS Basics webinar, we... Read more

2015 State of Email: The Email Marketer’s Guide to Creating Successful Campaigns

2015-03-12 10:13:33 +0100 | Source: Litmus

The email landscape is constantly changing. Between the introduction of new anti-spam laws, more email apps, and new iPhones, email marketing has never presented more challengesor opportunities. As an email marketer... Read more

Episode 9: The Impact of Responsive Email, the New Outlook App, and Email Design Contests

2015-02-20 11:00:57 +0100 | Source: Litmus

In the ninthepisode of The Email Design Podcast, hostsKevin MandevilleandJason Rodriguezdiscuss the science of clicks, Microsoft’s stellar new client, and mind-ALTering emails. See what we did there? Be sur... Read more

The Tyranny of Tables: Why Web and Email Design are So Different

2015-02-19 16:42:08 +0100 | Source: Litmus

Email marketing is a lot of things: a great investment, very personal, hard to do well, and, most importantly, extraordinarily powerful for any business. Behind the beauty and power of email lies something else. For t... Read more

Tags : Design

Episode 8: Our Top 5 Predictions for Email Design in 2015

2015-02-11 09:55:25 +0100 | Source: Litmus

In the eighthepisode of The Email Design Podcast, hostsKevin MandevilleandJason Rodriguezmake their top five predictions for 2015. What will the new year bring for the email design industry? Be sure to follow alo... Read more CarlangasGO

Tags : Design

Pushing the Boundaries of Creative ALT Text in Email

2015-02-06 11:45:19 +0100 | Source: Litmus

We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap. Read more

Use Testing to Continuously Learn More About Your Audience

2015-02-02 11:37:52 +0100 | Source: Litmus

Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology com... Read more

Tags : Testing

The Top 67 Email Marketing + Design Thought Leaders on Twitter

2015-01-22 14:29:18 +0100 | Source: Litmus

Justine Jordan, Marketing Director here at Litmus, was recently recognized as eec Email Marketer Thought Leader of the Year. This great news gave us the perfect opportunity to acknowledge all the thought leaders in th... Read more

Tags : Design

53% of Emails Opened on Mobile; Outlook Opens Decrease 33%

2015-01-15 14:57:23 +0100 | Source: Litmus

Weve been tracking email opens for more than 4 years. And its incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast fo... Read more