Latest News - Email
Using Content Marketing Automation For Personalization
2022-05-16 14:00:00 +0200 | Source: LitmusPersonalize your emails. Learn more about countdown timers and more personalization tools to enhance your customers’ email experience—with over 50 examples from leading brands. Learn more ... Read more
Using Email Templates? Test These 8 Elements Before You Send
2022-05-13 14:00:00 +0200 | Source: LitmusEmail templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the... Read more
Taking the Mystery Out of Email Deliverability [Infographic]
2022-05-10 14:00:00 +0200 | Source: LitmusWhy do emails go to spam (or the inbox)? Knowing how to get your emails to the inbox is critical for campaign success. Check out our webinar to learn to separate fact from fiction when it comes to email... Read more
Email Client Market Share in April 2022
2022-05-09 14:00:00 +0200 | Source: LitmusHere’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients Before we get started, there are... Read more
Email Personalization 101: Preparation [Infographic]
2022-05-06 14:00:00 +0200 | Source: LitmusEnsuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email... Read more
The Litmus Team’s Favorite Emails of April 2022
2022-05-02 16:28:56 +0200 | Source: LitmusDesign, copy, and strategy all work in harmony to create an email subscriber’s experience when receiving newsletters and update emails from the brands they love. As we receive so many wonderfully curated... Read more
Email: The Perfect Place for Building First-Party Data
2022-04-29 14:00:00 +0200 | Source: LitmusThe email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party... Read more
Top 5 Priorities for Successful Email Marketing Programs
2022-04-25 14:00:00 +0200 | Source: LitmusEmail remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred... Read more
Why You Should Be Using Responsive Email Templates
2022-04-22 14:00:00 +0200 | Source: LitmusResponsive Email Templates That Your Subscribers Will Love Launching a mobile-responsive email design can increase unique mobile clicks by as much as 15%. Check out our free email templates to help you boost your... Read more
How to Measure Email Marketing Success: Beyond Open Rate
2022-04-19 14:00:00 +0200 | Source: LitmusWhen you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now,... Read more