Latest News - Email

Using Content Marketing Automation For Personalization

2022-05-16 14:00:00 +0200 | Source: Litmus

Personalize your emails. Learn more about countdown timers and more personalization tools to enhance your customers’ email experience—with over 50 examples from leading brands. Learn more   ... Read more

Using Email Templates? Test These 8 Elements Before You Send

2022-05-13 14:00:00 +0200 | Source: Litmus

Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the... Read more

Taking the Mystery Out of Email Deliverability [Infographic]

2022-05-10 14:00:00 +0200 | Source: Litmus

  Why do emails go to spam (or the inbox)? Knowing how to get your emails to the inbox is critical for campaign success. Check out our webinar to learn to separate fact from fiction when it comes to email... Read more

Email Client Market Share in April 2022

2022-05-09 14:00:00 +0200 | Source: Litmus

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients Before we get started, there are... Read more

Email Personalization 101: Preparation [Infographic]

2022-05-06 14:00:00 +0200 | Source: Litmus

Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email... Read more

The Litmus Team’s Favorite Emails of April 2022

2022-05-02 16:28:56 +0200 | Source: Litmus

Design, copy, and strategy all work in harmony to create an email subscriber’s experience when receiving newsletters and update emails from the brands they love.  As we receive so many wonderfully curated... Read more

Email: The Perfect Place for Building First-Party Data

2022-04-29 14:00:00 +0200 | Source: Litmus

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party... Read more

Top 5 Priorities for Successful Email Marketing Programs

2022-04-25 14:00:00 +0200 | Source: Litmus

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred... Read more

Why You Should Be Using Responsive Email Templates

2022-04-22 14:00:00 +0200 | Source: Litmus

Responsive Email Templates That Your Subscribers Will Love Launching a mobile-responsive email design can increase unique mobile clicks by as much as 15%. Check out our free email templates to help you boost your... Read more

How to Measure Email Marketing Success: Beyond Open Rate

2022-04-19 14:00:00 +0200 | Source: Litmus

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now,... Read more

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