Latest News - Email


The Results Are In: Litmus Achieves 12 Fall G2 Crowd Badges

2022-09-29 15:35:00 +0200 | Source: Litmus

The Litmus team loves to hear from our customers. And we regularly rely on G2 Crowd as a valuable source of honest customer feedback based on unbiased user reviews. We are happy to report their fall awards are in, and... Read more


9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

2022-09-29 13:30:00 +0200 | Source: Litmus

Aiming to improve email marketing performance and see more results from your campaigns? You’ll see more payoff from every send, when you know exactly which levers to pull. In our September Litmus Talks webinar... Read more


How to Personalize Throughout the Email Customer Journey

2022-09-26 21:28:05 +0200 | Source: Litmus

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake... Read more

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Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

2022-09-24 00:25:50 +0200 | Source: Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email... Read more


The Ultimate Email Checklist: 29 Things to Check Before You Send

2022-09-20 14:00:00 +0200 | Source: Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your... Read more


Litmus in Customer Think: Why Email Content Automation is Good for Business

2022-09-19 13:00:00 +0200 | Source: Litmus

This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey... Read more

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Feature Fridays: How Endy Integrates Blog Posts Into Email

2022-09-16 16:27:49 +0200 | Source: Litmus

https://www.litmus.com/wp-content/uploads/2022/09/FF-Endy-0916.mp4   For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy, an e-commerce mattress and bedding... Read more


6 Email Newsletter Examples to Keep Prospects Engaged

2022-09-14 14:00:00 +0200 | Source: Litmus

Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them... Read more


How to Increase CTR in Your Email Marketing Efforts

2022-09-13 15:57:16 +0200 | Source: Litmus

Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting... Read more


The Litmus Team’s Favorite Emails of August 2022

2022-09-06 17:00:00 +0200 | Source: Litmus

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays! But just because email... Read more