Latest News - Email
Marketing Leadership in the Midst of Change: CMOs Share Strategies
2020-05-22 15:54:36 +0200 | Source: LitmusOn an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately,... Read more
The Ultimate Guide to Interactive Forms in Email
2020-05-21 12:19:00 +0200 | Source: LitmusExamples: See interactive forms in email in action Curious to see it all in action? In this email, we added a form to to make it easy for readers to get in touch with one of our Litmus experts: The Indiana... Read more
Trending in Email Design: Geometry
2020-05-18 21:47:00 +0200 | Source: LitmusEach year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the... Read more
How Email Teams Power the Marketing Machine: Webinar Recording + Q&A
2020-05-18 17:46:22 +0200 | Source: LitmusGetting great emails out the door is your number one job, but what if we told you the best email teams go beyond that? The truth is, email can (and should) shape nearly every marketing decision—if you know where... Read more
The Secret to Winning in the Zero Patience Economy
2020-05-15 20:22:23 +0200 | Source: LitmusDo you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got... Read more
Litmus Makes the List of Inc.’s Best Places to Work
2020-05-13 20:10:29 +0200 | Source: LitmusAt Litmus, we pour a lot of time, love, and energy into making Litmus an exceptional place to work—one that empowers all of us to do our best work alongside exceptional team members. I am fortunate to witness... Read more
Delivering Episode 20: Litmus Live Everywhere with Lauren Kremer
2020-05-08 19:39:27 +0200 | Source: LitmusIn this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer—past Litmus Live speaker and our new Events Manager—about how we’re adapting Litmus Live in 2020, what it means to be... Read more
How to Maximize Team Collaboration with Litmus: Webinar Recording + Q&A
2020-05-08 17:02:18 +0200 | Source: LitmusCollaboration is key to getting more effective emails out the door faster, so you can spend time on what matters most: driving conversions. But, that’s easier said than done. We’re here to help. Your... Read more
The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri
2020-05-07 14:56:14 +0200 | Source: LitmusOne of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics... Read more
[Ebook] How to Transform Your Email Team Into a Source of Strategic Insights
2020-05-06 18:58:29 +0200 | Source: LitmusThe Three Pillars of Successful Email Marketing | Part 3: Perform Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing... Read more