Latest News - Email
The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam
2023-11-30 16:00:00 +0100 | Source: LitmusEmail geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then... Read more
This Month in Email: A Recap of Email Marketing News in November 2023
2023-11-30 14:00:00 +0100 | Source: LitmusWelcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing. What happened in November (aka the busiest month for inbox... Read more
The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
2023-11-27 16:07:12 +0100 | Source: LitmusIs there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as... Read more
The Litmus Team’s Favorite Emails for November 2023
2023-11-27 14:00:00 +0100 | Source: LitmusWe’re back, with the highlights of our inbox in this weird liminal space between Thanksgiving and December! Is it the holiday season yet? Can we get away with putting up Christmas lights before December 1st? Who... Read more
The Best Green Monday Emails in Our Inboxes (And What We Can Learn From Them)
2023-11-24 17:49:25 +0100 | Source: LitmusThere are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween…and the ones who wait until the last possible second... Read more
ESP Migration: How to Make the Process Smooth
2023-11-21 14:00:00 +0100 | Source: LitmusYour email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience.... Read more
Evaluating AI Tools: Key Aspects Email Marketers Should Consider
2023-11-20 20:58:01 +0100 | Source: LitmusIt’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital... Read more
How to Create Progress Bars in Emails with Litmus Personalize
2023-11-20 19:24:35 +0100 | Source: LitmusDid you know that building emails is the biggest bottleneck in the email production cycle? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your... Read more
How to Use Email Typography That Speaks Volumes
2023-11-17 01:15:17 +0100 | Source: LitmusWhen we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as... Read more
How Does Email Engagement Change During the Holiday Season?
2023-11-13 15:00:17 +0100 | Source: LitmusThe holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your... Read more