Latest News - Email

Litmus Live Day Highlights: Are you getting the most out of your tech? Let’s find out.

2020-07-30 20:43:16 +0200 | Source: Litmus

Email marketers can engage with dozens of different technologies to build and launch campaigns. Having a strategic approach to using these tools not only maximizes the investment, but also allows for innovation and... Read more

[Worksheet] How to Plan Your Email Campaign Strategy in 4 Steps

2020-07-28 23:18:12 +0200 | Source: Litmus

There are tons of tips & tricks on how to cut through the inbox clutter. But the real secret behind a high performing email? A rock solid strategy. Without it, you’re going in blindfolded—and that can... Read more

Delivering Episode 24: How to Know What to Focus on in Email

2020-07-24 20:56:24 +0200 | Source: Litmus

There’s so much to think about in email marketing—from strategy to tactics and everything in between. It can be hard to know where to put your effort. In this episode of Delivering, host Jason Rodriguez... Read more

3 Tips: Craft an Eye-Catching Entry for the Email First Awards

2020-07-24 16:15:35 +0200 | Source: Litmus

We’ve all heard the saying: We didn’t find email, email found us. This quirky but crucial marketing channel made its way into our lives, and along with it a laundry list of tasks to keep in mind for every... Read more

Coming Soon: Visual Editor in Litmus Builder and More

2020-07-21 18:04:15 +0200 | Source: Litmus

It’s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to... Read more

Say Goodbye to These Top 3 Email Pain Points

2020-07-17 20:54:43 +0200 | Source: Litmus

Each year, Litmus runs a State of Email survey to understand what’s happening in the world of emails straight from those on the front lines of email marketing, ranging from designers and developers to managers... Read more

Sneak Peek: How to Get the Most Out of Your Tech Stack and Tactics

2020-07-16 16:38:17 +0200 | Source: Litmus

What do you get when you combine Litmus, two marketing experts, and top tips on how to get the most from your technology investments? Our Litmus Live Day in July, of course! Our speakers are putting the finishing... Read more

The Dos and Don’ts of Customer Appreciation Emails

2020-07-14 17:20:14 +0200 | Source: Litmus

Think about your own shopping experiences for a moment. Are there any brands or companies you absolutely love? Ones you’re basically a walking advertisement for? Personally, I’ve got a special place in my... Read more

The Past, Present, and Future of Email Tools: Webinar Recording + Q&A

2020-07-13 17:30:54 +0200 | Source: Litmus

The tools we use to design, build, and test email campaigns have changed drastically over the years. From Dreamweaver and Builder, to Photoshop and Figma, tools have evolved to make our work more dynamic,... Read more

Delivering Episode 23: Kisha Robinson on Non-Traditional Paths to Email Marketing and Giving Back

2020-07-10 21:22:58 +0200 | Source: Litmus

In this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own... Read more