Latest News - Email

Marketing Leadership in the Midst of Change: CMOs Share Strategies

2020-05-22 15:54:36 +0200 | Source: Litmus

On an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately,... Read more

The Ultimate Guide to Interactive Forms in Email

2020-05-21 12:19:00 +0200 | Source: Litmus

  Examples: See interactive forms in email in action Curious to see it all in action? In this email, we added a form to to make it easy for readers to get in touch with one of our Litmus experts: The Indiana... Read more

Trending in Email Design: Geometry

2020-05-18 21:47:00 +0200 | Source: Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the... Read more

Tags : Design

How Email Teams Power the Marketing Machine: Webinar Recording + Q&A

2020-05-18 17:46:22 +0200 | Source: Litmus

Getting great emails out the door is your number one job, but what if we told you the best email teams go beyond that? The truth is, email can (and should) shape nearly every marketing decision—if you know where... Read more

The Secret to Winning in the Zero Patience Economy

2020-05-15 20:22:23 +0200 | Source: Litmus

Do you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got... Read more

Litmus Makes the List of Inc.’s Best Places to Work

2020-05-13 20:10:29 +0200 | Source: Litmus

At Litmus, we pour a lot of time, love, and energy into making Litmus an exceptional place to work—one that empowers all of us to do our best work alongside exceptional team members. I am fortunate to witness... Read more

Tags : Lists

Delivering Episode 20: Litmus Live Everywhere with Lauren Kremer

2020-05-08 19:39:27 +0200 | Source: Litmus

In this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer—past Litmus Live speaker and our new Events Manager—about how we’re adapting Litmus Live in 2020, what it means to be... Read more

How to Maximize Team Collaboration with Litmus: Webinar Recording + Q&A

2020-05-08 17:02:18 +0200 | Source: Litmus

Collaboration is key to getting more effective emails out the door faster, so you can spend time on what matters most: driving conversions. But, that’s easier said than done. We’re here to help. Your... Read more

Tags : Design

The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri

2020-05-07 14:56:14 +0200 | Source: Litmus

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics... Read more

[Ebook] How to Transform Your Email Team Into a Source of Strategic Insights

2020-05-06 18:58:29 +0200 | Source: Litmus

The Three Pillars of Successful Email Marketing | Part 3: Perform Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing... Read more