Latest News - Email


Why Email Accessibility is Important and How You Can Achieve It

2022-01-24 16:00:00 +0100 | Source: Jeff Bullas

We are now in 2022. If accessible email design still hasn’t made it to your top 3 criteria while creating your campaigns, believe us, you are due for a strategy overhaul. Approximately 15% of the global... Read more


The 10 Best Email Marketing Campaign Examples to Learn From

2022-01-19 16:00:00 +0100 | Source: Jeff Bullas

Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it... Read more


3 Key Email Design Trends for 2022 and Beyond

2021-12-08 16:00:00 +0100 | Source: Jeff Bullas

The disruption and chaos of 2020 continued well into 2021. What does 2022 have in store for us? I think that the year will bring a new sense of hope, appreciation, and gratitude, along with more meaningful... Read more

Tags : Design


10 Simple Steps for Building Your eCommerce Mailing List

2021-12-06 16:00:00 +0100 | Source: Jeff Bullas

Do you know that businesses, both eCommerce or otherwise, can earn $44 on every dollar spent through email marketing? While this statistic is ought to pique your interest, know that you reach this figure only if... Read more

Tags : Lists


9 Proven Ways to Make Business Emails More Enticing

2021-11-09 16:00:00 +0100 | Source: Jeff Bullas

Every business owner knows the indispensable value of email marketing. From promotional emails, newsletters to advertisements, the scope is endless for well-crafted emails. It’s safe to say that this trend is... Read more


10 Tips for Mobile-Friendly Email Campaigns

2021-10-13 17:00:00 +0200 | Source: Jeff Bullas

The numbers are out and strictly in favor of mobile phones! A whopping 68% of netizens are opening marketing emails on their smartphones. If we talk about the most pitched-to lead group – the millennials –... Read more

Tags : Mobile


9 Actionable Tips to Write Follow Up Email Subject Lines

2021-10-01 17:00:00 +0200 | Source: Jeff Bullas

Email marketing is one of the effective ways to pour in significant revenues to any business if done right. Statista reports that a whopping 4.3 billion users will be using emails by 2023. It is one of the most... Read more


How to Create an Impactful Triggered Email Workflow

2021-08-24 17:00:00 +0200 | Source: Jeff Bullas

Triggered emails can help to build long-lasting relationships with prospects and customers alike. According to GetResponse, these emails show a 38.03% open rate and a 6.76% click-through rate. One of the biggest... Read more


10 Ways to Maximize the Potential of Your B2B Database

2021-07-23 17:00:00 +0200 | Source: Jeff Bullas

In the realm of business data management, ‘Garbage in, garbage out’, is a well-worn phrase. And yes, for good reason! As B2B marketers, the most valuable marketing asset you have is your... Read more


5 Reasons to Prioritize Data Quality in Your Email Marketing

2021-06-28 17:00:00 +0200 | Source: Jeff Bullas

Did you know that nearly half of email traffic is considered to be spam? Plus, 30% of your email information becomes outdated in just one year because of obsolete and erroneous data. In today’s competitive... Read more