Latest News - Email

Google’s inactive account policy takes effect December 1

2023-11-17 22:37:06 +0100 | Source: EmailKarma

There’s a digital wake-up call echoing from Google, and it’s about to impact your email list. So, grab your metaphorical broom because we’re talking about the two-year inactivity policy that could... Read more

Tags : Gmail

CRTC Cracks Down on Phishing Scam, Imposes $40,000 Penalty

2023-11-08 19:58:09 +0100 | Source: EmailKarma

On October 30, 2023, the Canadian Radio-television and Telecommunications Commission (CRTC) took a decisive stand against digital threats by issuing a $40,000 penalty to Sami Medouni, a Quebec resident, for allegedly... Read more

Tags : Spam

Send Time’s Influence on Email Marketing

2023-11-02 22:15:33 +0100 | Source: EmailKarma

In the fast-paced world of digital marketing, the success of an email campaign often hinges on the perfect timing of your message delivery. Understanding the optimal send time when your audience is most receptive can... Read more

Mailbombing and The Consumer Impact

2023-10-04 19:10:50 +0200 | Source: EmailKarma

Part 2 of the Mailbombing Cybersecurity month series. In today’s digitally connected world, our email accounts are not just communication tools but repositories of personal and professional information.... Read more

Tags : Lists

Upcoming Changes at Gmail and Yahoo

2023-10-03 20:06:49 +0200 | Source: EmailKarma

In the ever-evolving landscape of email marketing, staying ahead of the curve is crucial. Recent announcements from Gmail and Yahoo highlight the importance of adhering to the best emails standards to ensure your... Read more

Safeguarding Your Brand Against Mailbombing

2023-10-02 23:34:19 +0200 | Source: EmailKarma

In recent discussions within various professional circles, the topic of email security, specifically the challenges posed by mailbombing, has garnered significant attention. Recognizing the nature of this threat and... Read more

Tags : Lists

Fourth Quarter: Best Practices for Deliverability Success

2023-09-26 21:32:12 +0200 | Source: EmailKarma

For email professionals, the fourth quarter isn’t just a season of celebration and giving; it’s also a time of intense competition and potential pitfalls. As the holiday season unfolds, it’s crucial... Read more

Strategies for Increasing Email Open Rates

2023-09-22 21:55:54 +0200 | Source: EmailKarma

Email marketing is a powerful tool for businesses to connect with their audience, but its effectiveness depends on getting recipients to open your emails. High open rates not only signify successful delivery but also... Read more

Tags : Open

Global Email Marketing Compliance

2023-09-12 14:10:00 +0200 | Source: EmailKarma

Email marketing remains a cornerstone of digital marketing strategies, but its success depends on adhering to legal and regulatory requirements. Let’s dive into the nuances of anti-spam laws in key countries,... Read more

Tags : Spam

Demystifying DMARC RUA Reports

2023-09-01 15:05:00 +0200 | Source: EmailKarma

In today’s digital landscape, where cyber threats loom large, safeguarding communication channels is a top priority for organizations. One powerful tool in the cybersecurity arsenal is DMARC (Domain-based... Read more