Latest News - Email


How do I give someone access to my Mailchimp account?

2019-10-30 21:06:47 +0100 | Source: Email Marketing Chronicles

Here’s the quickest and fastest way to give anyone, such as your email marketing specialists, access to your Mailchimp account. 1. Click your profile name and choose Account. 2. Click the Settings dropdown... Read more



How to Add a User to Google Postmaster Tools

2019-10-28 19:17:43 +0100 | Source: Email Marketing Chronicles

If you haven’t ready set up Google PostmasterTools we’d likely recommend it. Not only does it give you insight into your email performance at Gmail it will also help our team diagnose your deliverability... Read more




How to Diagnose and Repair Rotten Lead Nurturing Workflows

2019-07-23 16:09:49 +0200 | Source: Email Marketing Chronicles

This article is published in collaboration with HubSpot which we use for many of our clients at Indiemark. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers... Read more




Are You An Email Marketing Freelancer? Meet Us in Savannah!

2019-03-20 16:16:18 +0100 | Source: Email Marketing Chronicles

We’re long time supporters of the Email Experience Council (EEC), and this year, we’ll be at their Email Evolution Conference in Savannah, Georgia on April 24-26. Email Evolution is... Read more



Spam Traps and How to Avoid Them

2019-02-28 20:25:43 +0100 | Source: Email Marketing Chronicles

If you send a lot of email, odds are you’ve hit a spam trap and consequently felt the sting of being blacklisted. If not it’s where email senders quite literally falls into a trap which often brings many... Read more




Analysis of Nearly 200 Email Marketing Predictions (2019 Edition)

2019-02-14 17:03:34 +0100 | Source: Email Marketing Chronicles

For the fourth year we present a meta data analysis of the predictions made for the coming year by industry experts. This year we gathered 195 predictions and categorized them as presented in the chart below. For... Read more



Welcome Emails Work

2018-07-17 23:51:58 +0200 | Source: Email Marketing Chronicles

Tons of brands send welcome emails, and while some are better than others, this is smart email marketing. Here’s why. Well-done welcome emails get the relationship off to a good start by reminding subscribers... Read more



A Curated Look at 100+ Email Predictions

2018-02-20 11:44:08 +0100 | Source: Email Marketing Chronicles

This is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4 categories for... Read more




Email Marketing and Silo Thinking

2017-10-27 12:23:21 +0200 | Source: Email Marketing Chronicles

Even though we’re an email agency, I cannot think of email marketing as its own entity–but rather as part of the entire customer experience. Email can’t be put in a vacuum. The idea of the... Read more



What’s stopping you? 12 Reasons Your Emails Aren’t Making It to the Inbox

2017-07-17 11:43:47 +0200 | Source: Email Marketing Chronicles

Let’s say you have 100,000 names on your subscriber list and an email deliverability rate of 50%. What’s the value of all those many names on your list? Exactly. Half what is could be. You’ll... Read more