Latest News - Email
How do I give someone access to my Mailchimp account?
2019-10-30 21:06:47 +0100 | Source: Email Marketing ChroniclesHere’s the quickest and fastest way to give anyone, such as your email marketing specialists, access to your Mailchimp account. 1. Click your profile name and choose Account. 2. Click the Settings dropdown... Read more
How to Add a User to Google Postmaster Tools
2019-10-28 19:17:43 +0100 | Source: Email Marketing ChroniclesIf you haven’t ready set up Google PostmasterTools we’d likely recommend it. Not only does it give you insight into your email performance at Gmail it will also help our team diagnose your deliverability... Read more
How to Diagnose and Repair Rotten Lead Nurturing Workflows
2019-07-23 16:09:49 +0200 | Source: Email Marketing ChroniclesThis article is published in collaboration with HubSpot which we use for many of our clients at Indiemark. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers... Read more
Are You An Email Marketing Freelancer? Meet Us in Savannah!
2019-03-20 16:16:18 +0100 | Source: Email Marketing ChroniclesWe’re long time supporters of the Email Experience Council (EEC), and this year, we’ll be at their Email Evolution Conference in Savannah, Georgia on April 24-26. Email Evolution is... Read more
Spam Traps and How to Avoid Them
2019-02-28 20:25:43 +0100 | Source: Email Marketing ChroniclesIf you send a lot of email, odds are you’ve hit a spam trap and consequently felt the sting of being blacklisted. If not it’s where email senders quite literally falls into a trap which often brings many... Read more
Analysis of Nearly 200 Email Marketing Predictions (2019 Edition)
2019-02-14 17:03:34 +0100 | Source: Email Marketing ChroniclesFor the fourth year we present a meta data analysis of the predictions made for the coming year by industry experts. This year we gathered 195 predictions and categorized them as presented in the chart below. For... Read more
Welcome Emails Work
2018-07-17 23:51:58 +0200 | Source: Email Marketing ChroniclesTons of brands send welcome emails, and while some are better than others, this is smart email marketing. Here’s why. Well-done welcome emails get the relationship off to a good start by reminding subscribers... Read more
A Curated Look at 100+ Email Predictions
2018-02-20 11:44:08 +0100 | Source: Email Marketing ChroniclesThis is the third year we have collected and curated email marketing predictions. It looks as if it’s the year of the platform, the emails sent, and the details/design of their content. The top 4 categories for... Read more
Email Marketing and Silo Thinking
2017-10-27 12:23:21 +0200 | Source: Email Marketing ChroniclesEven though we’re an email agency, I cannot think of email marketing as its own entity–but rather as part of the entire customer experience. Email can’t be put in a vacuum. The idea of the... Read more
What’s stopping you? 12 Reasons Your Emails Aren’t Making It to the Inbox
2017-07-17 11:43:47 +0200 | Source: Email Marketing ChroniclesLet’s say you have 100,000 names on your subscriber list and an email deliverability rate of 50%. What’s the value of all those many names on your list? Exactly. Half what is could be. You’ll... Read more