Latest News - Email

Two Ways to Get Data for ‘Personalization 2.0’

2020-07-23 17:48:05 +0200 | Source: Email Experience Council

‘Personalization 2.0’ was one of 5 key marketing and digital trends, not just for 2020 but for the next decade, put forth by Ashley Friedlein’s marketing & digital trends for 2020 to 2030,... Read more

Why We Closed for Juneteenth

2020-06-23 20:56:21 +0200 | Source: Email Experience Council

Let’s start with reality: we have not closed for Juneteenth in the past. So why now? Because we are learning, and we need to change. Because Juneteenth is a day of action and we need to take action. Because this... Read more

7 Emails Ecommerce Companies Can Send During COVID-19

2020-06-23 16:39:31 +0200 | Source: Email Experience Council

Although email has withstood the test of time during this pandemic, plenty of brands have had major email faux pas which has had a bad impact on their brand images. Crafting emails for a crisis requires extreme... Read more

EEC2020 Goes Virtual!

2020-06-11 16:23:27 +0200 | Source: Email Experience Council

We hope you’ll join us for our first ever Email Evolution Conference experienced in the virtual world. It’s coming-up just around the corner: June 22-23. We’re excited to bring to you the amazing... Read more

When brand standards and accessibility standards collide

2020-05-11 20:49:53 +0200 | Source: Email Experience Council

A long-standing conflict in email marketing has been the intersection of brand standards and email client support. This is usually most clearly seen in the context of fonts: As many email clients only support web-safe... Read more

Top Email Marketing Award Honors for 2020 Go To…

2020-04-30 14:01:36 +0200 | Source: Email Experience Council

We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards! It was a talented group of candidates and outstanding email marketing campaigns this year. The ANA Email Experience... Read more

Dotdigital Offers Help and Tips During Uncertain Times

2020-04-15 19:46:01 +0200 | Source: Email Experience Council

As cities and states around the US introduce lockdowns and issue stay-at-home orders, businesses are having to adapt how they work and how they communicate. Keeping customers, staff, and stakeholders informed of any... Read more

How to manage your email marketing operation in a time of crisis

2020-04-09 22:34:24 +0200 | Source: Email Experience Council

You’ve probably read a lot about marketing in this new reality of people working remotely to achieve physical distancing. With more and more businesses trying to navigate their marketing efforts amid business... Read more

Join world’s best and brightest email marketers: #ANAeec in Nashville!

2020-02-12 21:19:57 +0100 | Source: Email Experience Council

We are excited about this year’s 2020 ANA Email Evolution Conference in Nashville, Tennessee, April 13-15th. This year’s new and beautiful location, innovative learning tracks, and better than ever... Read more

Tags : Testing

How to Create a More Accessible Future

2020-02-01 04:10:34 +0100 | Source: Email Experience Council

Would you change your marketing tactics if you knew your message wasn’t reaching an audience with $1 trillion in purchasing power? By the most recent estimates, that’s the annual disposable income of the... Read more