Latest News - Email

Do Not Track: A Disclosure Bill or Something More?

2013-09-16 04:35:54 +0200 | Source: Email Experience Council

California has the latest development for the Do Not Track efforts. The Amendment to CA's Online Privacy Protection Act (AB 370) aims to push forward measures that would purportedly give consumers more privacy... Read more

Battle of Privacy v. Relevancy

2013-09-09 06:42:05 +0200 | Source: Email Experience Council

Consumers on one hand want relevant messages and offers yet have a concern about privacy. Currently Google faces a lawsuit dealing with this issue.The lawsuit alleges Google reads and mines the content of private... Read more

Forget First Names--You Need Data You Can Use!

2013-09-06 04:49:11 +0200 | Source: Email Experience Council

A few years ago, personalization was the holy grail for email marketers. If you could use a customers or subscribers first name in a subject line or an email, you were heads above your competition and getti... Read more

How Can CRM Marketers Leverage RTB and Custom Audience to Drive Higher Engagement?

2013-09-04 08:19:09 +0200 | Source: Email Experience Council

Email marketing is a special form of advertising. Because of its opt-in nature, its mostly been 100% first party data customer targeting-based advertising.Email is CRM advertising, pure and simple.You get an em... Read more

Email is Alive and Well!

2013-07-26 10:15:53 +0200 | Source: Email Experience Council

As we pass the halfway point of 2013, it is clear to see that the email channel is still robust and effective. In early 2009, I read an article titled "9 Reasons Email is Dead." I recall thinking, boy this stinks! ... Read more

Calling All Retailers!

2013-06-07 05:01:01 +0200 | Source: Email Experience Council

Were excited to announce that the Email Experience Council is launching a new initiative focused specifically on email marketing in the retail industry. Starting this month, were kicking off our Retail Marketing ... Read more

Understanding Canada's Anti-Spam Legislation (CASL)

2013-06-03 03:30:00 +0200 | Source: Email Experience Council

The email marketing landscape is always changing as marketers find new and savvy ways to boost engagement, increase conversions, and maximize their efforts. But, beyond the discussion of open rates, click-throughs,... Read more

Tags : Spam

Just How Engaging are Birthday Emails?

2013-04-30 07:14:47 +0200 | Source: Email Experience Council

By Joanna Roberts Account Manager, Client Services Return Path I recently celebrated my birthday and received a few nicely crafted birthday emails from retailers that I have a relationship w... Read more

Obama email optimization strategy delivering upto x6 performance

2013-04-01 01:53:07 +0200 | Source: Email Experience Council

$500 million is a big sum by anyones measure. Now imagine using email to deliver most of that money in just 18 months. Toby Fallsgraff and his team raised a sum not far off that amount for the Obama campaign last ... Read more

Can the Origins of Email Intelligence be Traced Back to Enron?

2013-03-20 02:45:11 +0100 | Source: Email Experience Council

The watershed moment for email intelligence wasthe Enron Collapse? Believe it or not, yesthe massive cache of internal email made public after the Enron investigation did indeed fuel the first deep exp... Read more