Latest News - Email


Super Bowl - A Super Time for Email?

2014-02-10 03:38:15 +0100 | Source: Email Experience Council

Television commercials have long ruled the advertising landscape for Super Bowls. However, with more people now on mobile devices and tablets while watching television, this has changed the landscape for advertisin... Read more



Using Social Media to Boost Your Email Marketing and Grow Your Email List

2014-01-20 03:35:49 +0100 | Source: Email Experience Council

In celebration of the high caliber speakers coming to theEmail Evolution conference later thisweek (January 23-25, 2014), this guest blog post from Karen Talavera of Synchronicity Marketinghighlights some of t... Read more




Email Marketing Winners Show How It’s Done – Part 2 of 2

2014-01-08 05:39:56 +0100 | Source: Email Experience Council

As managing director of the eec, DMAs email marketing arm, I was delighted to announce last week that we will be honoring two remarkable industry leaders: Zack Notes, Senior Analyst, UncommonGoods, will receive ... Read more



2014 - A New Year for Canada's Anti-Spam Law

2014-01-07 14:30:38 +0100 | Source: Email Experience Council

We have written about Canada's Anti-Spam Law (CASL) but understanding its impact on commercial email will be vitally important in 2014. Beginning this new year businesses should begin considering, if not alread... Read more


Tags : Spam


Email Marketing Winners Show How It’s Done – Part 1 of 2

2014-01-05 05:28:09 +0100 | Source: Email Experience Council

As managing director of the eec, DMAs email marketing arm, I was so pleased and thrilled to announce that we will be honoring two remarkable industry leaders - Zack Notes, Senior Analyst, UncommonGoods, will rece... Read more



The Hidden Costs of Bad Email Segmentation

2013-12-23 07:56:58 +0100 | Source: Email Experience Council

How targeted are the emails your business sends out to customers and prospects? Have you implemented any kind of segmenting, to ensure your marketing messages are appropriate and relevant to each different ki... Read more


Tags : Segment


Know a Rock Star in the Email Marketing Industry? Nominate Them Today!

2013-11-19 06:10:22 +0100 | Source: Email Experience Council

The Email Experience Council (eec) is now accepting nominations for this years most admirable thought leaders in the email industry. Email marketing is experiencing resurgence in focus and investment. It is th... Read more CarlangasGO



Four Steps to Follow with Comparative Advertising

2013-11-04 00:16:57 +0100 | Source: Email Experience Council

Businesses havean inherent tendency to want to compare its products or services with those of its competitors in order to showcase ways in which its products or services have superiority. In comparative adver... Read more



Bait and Switch Advertising - What Does it Really Mean?

2013-10-07 06:12:40 +0200 | Source: Email Experience Council

Marketers need to have a keen awareness when it comes to what the consumer may perceive as unfair and deceptive advertising. One practice of such unfair and deceptive advertising is referred to as bait advertising... Read more



Does "Free" Really Mean Free?

2013-09-30 05:05:24 +0200 | Source: Email Experience Council

When "free" doesn't really mean free marketers have been charged with falsifying claims and deceptively misleading consumers. Marketers in the email space as well as other marketing channels have a challenge w... Read more