Latest News - Email

10 Building Blocks for a Successful Email Marketing Compliance Strategy

2021-09-29 19:30:56 +0200 | Source: Email Experience Council

ANA Email Experience Council Releases Email Marketing Best Practices The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data... Read more

Email Privacy ‘Regulation’ in the Age of Big Tech

2021-09-27 17:02:21 +0200 | Source: Email Experience Council

Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of... Read more

What Do Your ESP Metrics Really Tell You About Your Deliverability?

2021-08-31 15:23:12 +0200 | Source: Email Experience Council

What do your ESP metrics really tell you about your deliverability? Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to... Read more

3 Email List Hygiene Best Practices to Implement Before the Apple Mail Privacy Protection Update

2021-07-30 22:24:03 +0200 | Source: Email Experience Council

According to Apple, “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email and masks their IP address... Read more

Up Your Email Marketing Game Through Testing and Optimization

2021-07-28 21:03:00 +0200 | Source: Email Experience Council

The EEC recently had a panel of experts from the brand and vendor sides of the business come together on a webinar to share their insights and tips on how to elevate your email marketing performance by elevating your... Read more

Tags : Testing


2021-06-23 17:53:18 +0200 | Source: Email Experience Council

We asked industry thought leaders to provide their initial reaction and take on Apple’s newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications... Read more

ANAeec “So You’ve Been Blocked!” Panel Recap

2021-05-25 18:57:36 +0200 | Source: Email Experience Council

One of the scariest things an email marketer can learn is that your email is being blocked. Especially if you feel like you’re a good sender who’s following best practices and legitimately trying to do the... Read more

The State of Email Marketing: The Lasting Effects of the Pandemic on Email Priorities

2021-05-12 16:53:06 +0200 | Source: Email Experience Council

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’... Read more

A Marketer’s Guide to Understanding Email Delivery Threats

2021-04-26 22:17:06 +0200 | Source: Email Experience Council

Email delivery threats are the third most hazardous category on Webbula’s Email Hygiene Report. Learn what they are and how to keep them off your list. Some say that email marketing is experiencing a... Read more

Congratulations to the 2021 EEC Program Award Winners…

2021-04-14 21:46:37 +0200 | Source: Email Experience Council

We are excited to announce the winners of the 2021 ANA Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is... Read more