Latest News - Email

4 strategic differences in writing emails for B2B vs B2C

2017-05-16 10:30:35 +0200 | Source: Clickz

Before you run off to go write your next series of high-converting emails, theres one more thing you need to consider: whether youre writing to a B2B audience or a B2C audience. This is actually far more important... Read more

Four tech innovations that will take your B2B email marketing strategy to the next level

2017-05-15 10:52:34 +0200 | Source: Clickz

Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future. While email itself is... Read more

How to craft an irresistible Call To Action

2017-05-09 09:30:17 +0200 | Source: Clickz

Now that your reader has opened your email, been hooked, and read all the way to the end of your message, theres one last element we need to cover: your call to action. Asking readers to respond, reply, or click can... Read more

How to avoid the mid-email slump with better body copy

2017-05-02 09:34:17 +0200 | Source: Clickz

All right, now youve got a subject line that will get your reader to open, and a hook that compels to them to keep reading. Contrary to what you might think, theres a lot more to writing a high-converting email than... Read more

The three best B2B marketing channels for small businesses (and how to use them)

2017-05-01 09:30:47 +0200 | Source: Clickz

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must be justified by tangible data. So, which channels should SMEs... Read more

How Desigual is adapting to its mobile first customers with A/B testing, web and email

2017-04-26 11:30:58 +0200 | Source: Clickz

In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline... Read more

How to write an email hook that keeps ‘em reading to the very end

2017-04-25 09:30:29 +0200 | Source: Clickz

Now that your reader has opened your email, what next? You may have heard of the ‘seven-second rule’ for websites — where you only have sevenseconds to grab a visitors attention and keep it. With... Read more

The 5 rules of highly-opened email subject lines

2017-04-18 09:30:22 +0200 | Source: Clickz

Use keywords Dont go over 50 characters Start with action oriented verbs Use emoji NEVER use emoji These are just some of the pieces of advice youll get when you Google how to write an email subject line. In fact,... Read more

5 tips for launching a successful localized email marketing strategy

2017-04-17 09:30:39 +0200 | Source: Clickz

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly... Read more

10 email transgressions your mom would ground you for (if she were your boss)

2017-03-31 12:19:51 +0200 | Source: Clickz

Growing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. She also grounded me for all kinds of infractions. But almost worse than the... Read more