Latest News - Email

How fashion brand Thread is delivering hyper-personalized emails at scale

2017-09-27 09:32:34 +0200 | Source: Clickz

If you havent heard of it, Thread isan online-only fashion technology brand with a unique proposition. Instead of sending you generic product suggestions or trends emails, each week a personal stylist will deliver... Read more

How rich media can bring your emails to life

2017-09-26 11:30:48 +0200 | Source: Clickz

Digital marketing is an industry in constant flux, but email marketing is one comforting constant. However, marketers need to update their strategies to gain attention in a very crowded market. How can rich media help... Read more

How artificial intelligence is changing email marketing

2017-09-26 09:30:10 +0200 | Source: Clickz

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. Despite the fact that email is far from the newest and most exciting digital marketing channel, it remains one... Read more

How Lonely Planet used email to help launch its new homepage

2017-09-25 11:30:30 +0200 | Source: Clickz

Earlier this year Lonely Planet launched a new home page. Weve had a website since the mid-90s, and from then its come a long way, but our digital evolution as a brand remains as important to us now as it was then. As... Read more

10 email marketing tools to help build, send, automate and optimize your campaigns

2017-08-07 09:30:29 +0200 | Source: Clickz

Email isnt the easiest channel to master, but luckily there isa wide range of email marketing tools to help nail every step of a campaign. This article covers everything from building an email template to... Read more

Tags : Automate

Influencing the customer journey is just as important as understanding it

2017-06-23 09:30:06 +0200 | Source: Clickz

For years, marketers have scrutinized and optimized every aspectof the customer journey. Yetin 2017, the customer journey still remains one of the most important and vexing topics for marketers. And for good reason.... Read more

7 things everyone forgets to ask their email marketing vendor

2017-06-20 10:30:25 +0200 | Source: Clickz

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you dont... Read more

How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

2017-06-07 10:09:54 +0200 | Source: Clickz

A recent report by growth marketing provider Iterable, ‘User Engagement Top 100 Report: Email Marketing in E-Commerce‘,analyzed the welcome emails of the top 100 U.S. e-retailers (according to Internet... Read more

The 4 key metrics to a successful email

2017-05-23 10:30:09 +0200 | Source: Clickz

Measuring performance and refining your copy are at the heart of conversion copywriting. Which is why, now that you’ve written your high-performing email, there’s one last thing you need to do after you... Read more

The revival of email newsletters and the rise of mobile-first email

2017-05-22 09:30:23 +0200 | Source: Clickz

How did you start your day today? If youre anything like me, you probably started it at the breakfast table hunched protectively over a cup of coffee, blearily reading something on the screen of your smartphone. And,... Read more