Latest News - Email

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

2019-11-21 14:22:31 +0100 | Source: Clickz

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasees AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its... Read more

What are the most important features for an email marketing platform?

2019-04-30 18:49:25 +0200 | Source: Clickz

There are numerous features in every email marketing platform. How can you find the most important features for your business? Its tempting to try out all the new shiny features of all email marketing platforms for... Read more

Where Should You Make Your Email Marketing Investments in a Changing Industry?

2019-03-11 12:22:53 +0100 | Source: Clickz

In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spending their budgets as a broad shift occurs in the... Read more

Unlocking email marketing’s full potential with the human touch

2017-11-14 12:22:02 +0100 | Source: Clickz

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnetusers promoting Digital Equipment Corporation computers. Later billed The Father of Spam, Thuerk pioneered email marketing by sending... Read more

What does the future hold for email? We asked our readers

2017-10-02 10:32:19 +0200 | Source: Clickz

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and... Read more

Round-up: The Future of Email

2017-09-29 13:07:24 +0200 | Source: Clickz

As you may already know, we have been running a series on ClickZ all this week about the future of email marketing, featuring case studies, interviews, and insights into cutting-edge innovations taking place in the... Read more

How these 11 brands are nailing cart abandonment emails

2017-09-29 09:30:26 +0200 | Source: Clickz

Its common for consumers to browse several sites until they are ready to proceed to a purchase. They may even add products to shopping carts, but forget to complete the order. Cart abandonmentis therefore a... Read more

Inbox innovation: The tools and technology powering the future of email

2017-09-28 11:30:43 +0200 | Source: Clickz

The high-volume, low-cost nature of email makes itripe for innovation. The sheer amount of data email marketers work with amplifies the significance of even thesmallest improvements. Buzzwords like... Read more

4 ways to make sure your email technology is mobile optimized

2017-09-28 09:30:12 +0200 | Source: Clickz

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 billion monthly active users, with 75% of them on mobile devices. The... Read more

Tags : Mobile

Do brands still need bulk email software?

2017-09-27 11:30:18 +0200 | Source: Clickz

There was a time when companies wanting to effectively make use ofemail as a marketing channel had to buy bulk email software to send emails to their customers and mailing list subscribers. But times have changed.... Read more