Latest News - Email

The Best and Worst Words to Use in Subject Lines – New Research

2014-08-18 07:30:00 +0200 | Source: Clickz

This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Read more

Don’t Just "Bolt on" Email

2014-08-11 07:30:00 +0200 | Source: Clickz

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy. Read more

StrongView Leads the Way for Email Marketers

2014-08-04 12:00:00 +0200 | Source: Clickz

After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read more

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

2014-08-04 07:00:00 +0200 | Source: Clickz

While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open rates. How should marketers respond to this data? Read more

Tags : Open

Building Effective Measurement Models

2014-07-30 08:00:00 +0200 | Source: Clickz

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your busin... Read more

To Trigger or Target; That Is the Question

2014-07-29 08:00:00 +0200 | Source: Clickz

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most... Read more

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

2014-07-21 08:00:00 +0200 | Source: Clickz

If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email addresses? Read more

Survey Says: Automated Emails Outperform Manual Counterparts

2014-07-16 07:30:00 +0200 | Source: Clickz

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Read more