Latest News - Email

Google Inbox Moves Email Into a Mobile World

2014-10-22 18:30:48 +0200 | Source: Clickz

The new product hopes to make email more interactive by allowing users to group messages by subject and highlight important information while providing supplementary information based on message content. Read more

Tags : Mobile

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

2014-10-13 09:00:00 +0200 | Source: Clickz

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Read more

11 Simple Changes That Would Improve This Email: Gentle Critique

2014-10-13 08:00:00 +0200 | Source: Clickz

This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Read more

What Subject Line?

2014-10-06 08:30:00 +0200 | Source: Clickz

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on. Read more

"Come Back!" - The Abandoned Customer Basket

2014-09-26 07:30:00 +0200 | Source: Clickz

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Read more

Email Newsletters: Work Smarter, Not Harder

2014-09-15 09:00:00 +0200 | Source: Clickz

Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter. Read more

What Is an ESP?

2014-09-11 07:30:00 +0200 | Source: Clickz

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud? Read more

Do Not Reply to This Email

2014-09-01 07:00:00 +0200 | Source: Clickz

A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Read more

4 Ways to Keep Your Email Marketing Alive

2014-08-21 09:00:00 +0200 | Source: Clickz

Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective. Read more

Locating Your Customers in the Multi-Channel Maze

2014-08-18 08:30:00 +0200 | Source: Clickz

As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel ... Read more