Latest News - Email

Dreaming of Your Holiday Email Campaign? Avoid These Mistakes

2014-11-13 08:30:00 +0100 | Source: Clickz

The holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read more Chile

Google’s Inbox and What It Means for Email Marketers – Part 2

2014-11-13 06:30:00 +0100 | Source: Clickz

In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers. Read more

Abandonment = Opportunity: 5 Tips to Boost Remarketing Revenue

2014-11-12 08:00:00 +0100 | Source: Clickz

During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases? Read more

Relationships, Conversations, Listening, and Email Marketing

2014-11-10 08:00:00 +0100 | Source: Clickz

Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? Read more

To Blast or Not to Blast?

2014-11-05 06:30:00 +0100 | Source: Clickz

The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read more

Happy After Halloween: Let the Holiday Email Begin!

2014-11-03 07:30:00 +0100 | Source: Clickz

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read more

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

2014-10-30 06:30:00 +0100 | Source: Clickz

This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. Read more

Google Inbox Could Make It Easier to Ignore Email

2014-10-27 08:00:00 +0100 | Source: Clickz

As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside. Read more

Two Critical But Often Overlooked Email Marketing Metrics

2014-10-27 06:00:00 +0100 | Source: Clickz

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Read more

How the Key Trends in Marketing Play Out in Practice

2014-10-27 05:30:00 +0100 | Source: Clickz

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read more