Latest News - Email

My 5-Step Marketing Plan for a Friend’s Non-Profit

2020-08-03 08:00:07 +0200 | Source:

A few weeks back, a friend approached me with a marketing challenge: He and his wife were starting a non-profit Their goal was to get to $8,350/month in recurring donations ASAP They needed a plan to help them hit... Read more

11-star experience

2020-07-31 08:00:16 +0200 | Source:

Ever done an 11-star experience exercise? If you want to give your customers an experience so remarkable they can’t help but tell others about your product, you should try it. Here’s how it... Read more

Client Win of the Week: July 27-31, 2020

2020-07-29 08:00:48 +0200 | Source:

Ever wish you could launch a new product without worrying it would fail? I’ve got 2 words for you: Pilot. Program. A pilot program is when you promote a simplified “beta” version of your product idea... Read more

How to Validate Any Product Idea

2020-07-27 08:00:39 +0200 | Source:

I love validating products. No matter how big or small they are, there’s something magical about knowing you’re building something people will buy before you put the energy into making it. Quick... Read more

Rent vs. Own

2020-07-23 20:57:25 +0200 | Source:

You can either rent or own your business. Own: Build your own platform Rent: Build on top of someone else’s (Facebook, YouTube, Amazon, Google, etc.) These days, renting is more popular than ever.... Read more

How to Build a Waiting List for a New Product

2020-07-21 19:46:37 +0200 | Source:

One of our clients recently created an awesome marketing campaign I want to share with you. This is yet another example of a business that saw the wave of economic uncertainty brought on by the pandemic and decided to... Read more

Tags : Lists

Beyond Biweekly Calls: Why the Best Marketing Coaching Programs Leverage Asynchronous Advising

2020-07-14 19:08:11 +0200 | Source:

In our first five years of operations, we taught marketing to an eager audience of small business owners via online courses. But in 2018, we decided to shift gears into coaching. Why abandon an evergreen source... Read more

How to Get Email Subscribers to Share Your Business

2020-07-09 17:27:06 +0200 | Source:

Last week, I came across one of the coolest traffic generation strategies I’ve seen in awhile. It started when a GoViral user named Andrei Zinkevich reached out and said, “I’ve added a viral loop to... Read more

5 Steps For Finding a Coach

2020-05-21 19:22:35 +0200 | Source:

My #1 piece of advice in life and business is to hire coaches whenever possible. Whether it’s your marriage, health, career, or any area where you have goals/challenges, coaching is like a fast forward button... Read more

What We Learned From Creating 344 Marketing Plans

2020-05-07 22:43:44 +0200 | Source:

Every day, I talk to business owners who feel overwhelmed. They don’t know what to focus on. The business isn’t growing like they feel it should. 99% of the time, the root cause is the same: They... Read more