Latest News - Email

Striking a Balance: Personalized Email Content vs. Privacy Concerns

2023-10-18 08:00:35 +0200 | Source: Benchmark

Personalized email content has become a cornerstone of effective email marketing. Tailoring messages to individual preferences and behaviors can lead to increased engagement, higher conversion rates, and stronger... Read more

The Evolution of the Email Newsletter

2023-10-12 08:00:06 +0200 | Source: Benchmark

The email newsletter stands as a resilient and adaptive medium, continually shaping itself to meet the dynamic needs of an ever-connected world. From its humble beginnings as simple text-based updates to today’s... Read more

Get Ready to Spook Up Your Inbox with Benchmark Email’s Frighteningly Fun Halloween Email Templates!

2023-10-10 08:00:53 +0200 | Source: Benchmark

The witching hour is almost upon us, and Halloween is just around the corner! Are you ready to cast a spell on your subscribers with email campaigns that send shivers down their spines? Look no further than Benchmark... Read more

Tags : Template

No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists

2023-10-05 08:00:06 +0200 | Source: Benchmark

Content creators and influencers are reshaping the way we connect, consume, and communicate. This seismic shift towards the creator economy has empowered individuals to carve their own unique paths to success,... Read more

Email Marketing vs. Social Media: Which is More Effective?

2023-09-27 08:00:52 +0200 | Source: Benchmark

Businesses are constantly seeking to maximize their online presence and find themselves grappling with the strategic dilemma of where to allocate their resources: email marketing or social media. These two stalwarts... Read more

The Benefits of Using an Email Editor for Your Campaigns

2023-09-21 08:00:41 +0200 | Source: Benchmark

Wouldn’t it be wonderful if you were able to harness the full potential of your email campaigns without being restrained by technical complexities or design limitations? Enter the email editor.  In this... Read more

From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences

2023-09-20 08:00:00 +0200 | Source: Benchmark

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences. The way they play... Read more

Tags : Design

How to Learn Email Marketing

2023-09-19 08:00:02 +0200 | Source: Benchmark

We’ve said it time and time again. Email marketing remains one of the most effective marketing channels to reach customers and grow your business. If you prioritize other marketing channels and neglect an email... Read more

The Evolution of Email Marketing: From Plain Text to Interactive Experiences

2023-09-14 08:00:28 +0200 | Source: Benchmark

Email marketing has traversed a remarkable journey over the years. From its humble beginnings as simple text-based messages to the emergence of dynamic, interactive content, email marketing has undergone a... Read more

The Ethics of Email Monetization`

2023-09-12 08:00:08 +0200 | Source: Benchmark

Email marketing has long been a valuable channel for businesses to connect with their audiences, fostering brand loyalty and driving sales. However, as the digital landscape evolves, questions about the ethics of... Read more