Latest News - Email
Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI
2023-11-30 07:00:03 +0100 | Source: BenchmarkIn the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers. In a world where instant communication is king, email marketing offers a... Read more
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
2023-11-29 07:00:26 +0100 | Source: BenchmarkEmail marketing stands as a vital channel in the digital world, connecting businesses with their audience in a personal and impactful way. However, in an inbox cluttered with countless messages, how can your email... Read more
How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign
2023-11-22 07:01:23 +0100 | Source: BenchmarkWith the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. Plus, you’ve already gathered the full list of subscribers... Read more
Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines
2023-11-21 07:00:25 +0100 | Source: BenchmarkSimilar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain... Read more
The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing
2023-11-15 07:00:44 +0100 | Source: BenchmarkWhile email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial... Read more
Hyper-Personalization: The Role of AI in Email Content
2023-11-14 07:00:20 +0100 | Source: BenchmarkWelcome to the age of the customer, where generic, one-size-fits-all emails just don’t cut it anymore. We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill... Read more
Holiday Email Marketing: Strategies for Maximizing Seasonal Sales
2023-11-09 07:00:14 +0100 | Source: BenchmarkThe holiday season isn’t just a time for decking the halls and spreading cheer; it’s also a golden opportunity for businesses to capitalize on the festive spirit and boost their bottom lines. As the days... Read more
Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust
2023-11-07 07:00:31 +0100 | Source: BenchmarkIn the fiercely competitive world of email marketing, grabbing the attention of recipients and enticing them to open emails is an ongoing challenge for marketers. To stand out in crowded inboxes, some marketers turn... Read more
The Average Workflow Journey for a New Email Subscriber
2023-11-02 07:00:33 +0100 | Source: BenchmarkIn an era defined by digital connectivity and information overload, email remains a stalwart of communication, marketing, and engagement. For businesses and organizations, building a robust email subscriber list is a... Read more
New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare
2023-10-25 22:56:51 +0200 | Source: BenchmarkEnding up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get... Read more