Latest News - Email
3 Email Workflows You Should Be Using Right Now
2021-01-14 07:00:21 +0100 | Source: BenchmarkSometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never... Read more
6 Things Every Email Marketer Should Be Doing This Year
2021-01-07 07:00:09 +0100 | Source: BenchmarkThere’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and... Read more
How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales
2021-01-06 08:00:06 +0100 | Source: BenchmarkEmail marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become... Read more
Email Validation APIs: Why They’re Worth It and How to Get Started Using One
2020-12-23 17:28:01 +0100 | Source: BenchmarkEmail is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s... Read more
5 Email Marketing Trends for Supply Chain and Logistics
2020-11-24 07:00:28 +0100 | Source: BenchmarkEmail marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as... Read more
Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020
2020-11-18 07:00:40 +0100 | Source: BenchmarkScan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight. Don’t get... Read more
Email Marketing Rules and Regulations You Need To Know
2020-11-12 07:00:06 +0100 | Source: BenchmarkEmail marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games,... Read more
Re-Engage Subscribers With These 5 Emails
2020-10-29 07:00:24 +0100 | Source: BenchmarkYour email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source But if you don’t nurture your... Read more
11 Email Marketing Stats to Guide Your Strategy
2020-10-21 08:00:43 +0200 | Source: BenchmarkEmail marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing,... Read more
How to Get Started with Email Marketing
2020-10-15 08:00:16 +0200 | Source: BenchmarkEmail marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know... Read more