Latest News - Email

3 Email Workflows You Should Be Using Right Now

2021-01-14 07:00:21 +0100 | Source: Benchmark

Sometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never... Read more

6 Things Every Email Marketer Should Be Doing This Year

2021-01-07 07:00:09 +0100 | Source: Benchmark

There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and... Read more

How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales

2021-01-06 08:00:06 +0100 | Source: Benchmark

Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become... Read more

Email Validation APIs: Why They’re Worth It and How to Get Started Using One

2020-12-23 17:28:01 +0100 | Source: Benchmark

Email is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s... Read more

5 Email Marketing Trends for Supply Chain and Logistics

2020-11-24 07:00:28 +0100 | Source: Benchmark

Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as... Read more

Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020

2020-11-18 07:00:40 +0100 | Source: Benchmark

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight. Don’t get... Read more

Email Marketing Rules and Regulations You Need To Know

2020-11-12 07:00:06 +0100 | Source: Benchmark

Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games,... Read more

Re-Engage Subscribers With These 5 Emails

2020-10-29 07:00:24 +0100 | Source: Benchmark

Your email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source   But if you don’t nurture your... Read more

11 Email Marketing Stats to Guide Your Strategy

2020-10-21 08:00:43 +0200 | Source: Benchmark

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing,... Read more

How to Get Started with Email Marketing

2020-10-15 08:00:16 +0200 | Source: Benchmark

Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know... Read more