Latest News - Email


The Art of Sharing Milestone Emails with Your Subscribers

2021-10-14 08:00:25 +0200 | Source: Benchmark

Celebrate good times — c’mon! The milestone email is one of the different types of emails you should be sending, and it’s the easiest and most fun message to send out to your customers. You’re... Read more


How to Include User-Generated Content in Your Emails

2021-10-05 08:00:53 +0200 | Source: Benchmark

We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But lately, it seems like many marketers have... Read more


How to Create Welcome Emails That Leave an Impression

2021-09-30 08:00:43 +0200 | Source: Benchmark

There’s no underestimating the benefits of a good first impression. When it comes to email marketing, welcome emails are a fantastic way to say “hello” to new subscribers and pave the way for a great... Read more


Why No One Is Opening Your Emails

2021-09-23 08:00:35 +0200 | Source: Benchmark

Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too. Are you crafting great emails, but having... Read more

Tags : Open


How to Create a Company Email Newsletter in 10 Simple Steps

2021-09-21 11:00:39 +0200 | Source: Benchmark

Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or... Read more


The Importance of Email List Maintenance

2021-09-16 08:00:14 +0200 | Source: Benchmark

Most of us know that building our email list is important, but many people focus too much on growth and wind up neglecting maintenance. Email marketing campaigns aren’t ‘one and done,’ and neither is... Read more

Tags : Lists


The Art of the Upsell Email

2021-09-15 08:00:16 +0200 | Source: Benchmark

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating.  Receiving upsell emails with a special offer is similar to getting a... Read more


iOS 15 and Email Marketing KPIs to Focus On

2021-09-14 08:00:34 +0200 | Source: Benchmark

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up!  This rollout changes how email... Read more


Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It

2021-09-07 09:00:35 +0200 | Source: Benchmark

Spam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in 1864, consumers have been contending with what we now call spam, and the mass adoption of email has only... Read more




Your iOS 15 To-Do List from Benchmark Email

2021-09-01 21:25:31 +0200 | Source: Benchmark

We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like... Read more

Tags : Lists