Latest News - Email


How to Get More Email Subscribers Using Paid Ads

2020-05-21 19:37:39 +0200 | Source: Benchmark

For any business that wants to make more sales and conversions, chances are they’ve already started building their email list. But starting your list is but the tip of the iceberg – to truly scale and grow... Read more


The ROI of Email Marketing

2020-05-21 16:11:19 +0200 | Source: Benchmark

You’ve probably heard that email marketing has one of the highest ROIs of all marketing tactics. Dollar for dollar, marketers get more benefits out of emails than they do out of pretty much any other endeavor.... Read more


4 Things You Should NEVER Do When Sending Emails

2020-05-14 09:00:13 +0200 | Source: Benchmark

A lot of marketers put tons of time and effort into figuring out what they should be doing when they send emails, but not enough time thinking about what they shouldn’t be doing. Email marketing mistakes and bad... Read more


9 Tips For Sending a Sales Email That Converts in 2020

2020-05-13 09:00:25 +0200 | Source: Benchmark

Statistics show that a total of 300 billion emails are going to be sent throughout the year this year. It’s hard to even comprehend the scale at which emails are going around nowadays. However, despite the sheer... Read more


How to Keep Your Email Marketing Fresh

2020-04-30 09:00:20 +0200 | Source: Benchmark

No one likes a boring email hitting their inbox. If you want to keep your marketing fresh and your subscribers engaged, you’re going to need to make an effort to update your content — and your content... Read more



Tips for Writing Persuasive and Effective Marketing and Sales Emails

2020-04-29 09:00:10 +0200 | Source: Benchmark

The demise of email has been prematurely announced many times, but the reality is that email is still the top marketing technique. Tailoring email correspondence carefully, and focusing on an effective email marketing... Read more



E-commerce Email Ideas To Boost Your Sales

2020-04-23 09:00:29 +0200 | Source: Benchmark

According to a recent study, for every dollar you spend on email marketing, you see $42 in return. With ROI not exactly easy to prove from other methods of advertising, this gives email marketing quite a competitive... Read more



Email Lists: Build Don’t Buy

2020-04-15 09:00:51 +0200 | Source: Benchmark

Shortcuts are efficient, and as the name implies, they get you to where you need to go in a shorter amount of time. But not all shortcuts are good. In fact, some shortcuts are just plain lazy and can result in a heap... Read more


Tags : Lists


The Pros and Cons of Text-Based Email Versus HTML

2020-03-25 19:40:05 +0100 | Source: Benchmark

Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice,... Read more



How to Implement Lifecycle Email Marketing Campaigns

2020-03-24 22:10:54 +0100 | Source: Benchmark

Even as we’re in the middle of a pandemic, business, and life, must go on as much as possible. And as your business feels the repercussions right now, you may be looking for tips and tools that can help. Enter:... Read more