Latest News - Email

Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI

2023-11-30 07:00:03 +0100 | Source: Benchmark

In the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers.  In a world where instant communication is king, email marketing offers a... Read more

Crafting Stunning Emails: Master the Art of Email Design with an Email Builder

2023-11-29 07:00:26 +0100 | Source: Benchmark

Email marketing stands as a vital channel in the digital world, connecting businesses with their audience in a personal and impactful way. However, in an inbox cluttered with countless messages, how can your email... Read more

Tags : Design

How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign

2023-11-22 07:01:23 +0100 | Source: Benchmark

With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. Plus, you’ve already gathered the full list of subscribers... Read more

Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines

2023-11-21 07:00:25 +0100 | Source: Benchmark

Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain... Read more

The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing

2023-11-15 07:00:44 +0100 | Source: Benchmark

While email marketing has proven to be a robust and effective tool for engaging customers and driving conversions, it is not immune to the winds of change that sweep through the digital realm. Enter Artificial... Read more

Tags : Design

Hyper-Personalization: The Role of AI in Email Content

2023-11-14 07:00:20 +0100 | Source: Benchmark

Welcome to the age of the customer, where generic, one-size-fits-all emails just don’t cut it anymore. We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill... Read more

Holiday Email Marketing: Strategies for Maximizing Seasonal Sales

2023-11-09 07:00:14 +0100 | Source: Benchmark

The holiday season isn’t just a time for decking the halls and spreading cheer; it’s also a golden opportunity for businesses to capitalize on the festive spirit and boost their bottom lines. As the days... Read more

Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust

2023-11-07 07:00:31 +0100 | Source: Benchmark

In the fiercely competitive world of email marketing, grabbing the attention of recipients and enticing them to open emails is an ongoing challenge for marketers. To stand out in crowded inboxes, some marketers turn... Read more

The Average Workflow Journey for a New Email Subscriber

2023-11-02 07:00:33 +0100 | Source: Benchmark

In an era defined by digital connectivity and information overload, email remains a stalwart of communication, marketing, and engagement. For businesses and organizations, building a robust email subscriber list is a... Read more

New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

2023-10-25 22:56:51 +0200 | Source: Benchmark

Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get... Read more