Latest News - Email
The Art of Sharing Milestone Emails with Your Subscribers
2021-10-14 08:00:25 +0200 | Source: BenchmarkCelebrate good times — c’mon! The milestone email is one of the different types of emails you should be sending, and it’s the easiest and most fun message to send out to your customers. You’re... Read more
How to Include User-Generated Content in Your Emails
2021-10-05 08:00:53 +0200 | Source: BenchmarkWe all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But lately, it seems like many marketers have... Read more
How to Create Welcome Emails That Leave an Impression
2021-09-30 08:00:43 +0200 | Source: BenchmarkThere’s no underestimating the benefits of a good first impression. When it comes to email marketing, welcome emails are a fantastic way to say “hello” to new subscribers and pave the way for a great... Read more
Why No One Is Opening Your Emails
2021-09-23 08:00:35 +0200 | Source: BenchmarkBuilding a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too. Are you crafting great emails, but having... Read more
How to Create a Company Email Newsletter in 10 Simple Steps
2021-09-21 11:00:39 +0200 | Source: BenchmarkHave you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or... Read more
The Importance of Email List Maintenance
2021-09-16 08:00:14 +0200 | Source: BenchmarkMost of us know that building our email list is important, but many people focus too much on growth and wind up neglecting maintenance. Email marketing campaigns aren’t ‘one and done,’ and neither is... Read more
The Art of the Upsell Email
2021-09-15 08:00:16 +0200 | Source: BenchmarkEveryone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating. Receiving upsell emails with a special offer is similar to getting a... Read more
iOS 15 and Email Marketing KPIs to Focus On
2021-09-14 08:00:34 +0200 | Source: BenchmarkIf you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up! This rollout changes how email... Read more
Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It
2021-09-07 09:00:35 +0200 | Source: BenchmarkSpam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in 1864, consumers have been contending with what we now call spam, and the mass adoption of email has only... Read more
Your iOS 15 To-Do List from Benchmark Email
2021-09-01 21:25:31 +0200 | Source: BenchmarkWe already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like... Read more