Testing
2021 Product Releases: Year in Review
2021-12-22 16:00:00 +0100 | Source: LitmusGetting the most out of email is not an easy task, particularly when circumstances are less than ideal. As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of... Read more
Introducing New A/B Split Testing in Workflows
2022-02-11 07:21:58 +0100 | Source: VeroThe ability to run AB tests in a workflow is a long standing request that we’ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and for all the beta users... Read more
A/B testing is dead, long live A/B testing!
2022-02-16 20:59:23 +0100 | Source: MarketingLandIn this webinar, learn what is making A/B testing obsolete. The post A/B testing is dead, long live A/B testing! appeared first on MarTech. Please visit Marketing Land for the full article. Read more
Strategies for getting better testimonials from clients
2022-03-04 16:55:36 +0100 | Source: MadMimiAny web designer or developer worth their salt will tell you referrals are key to getting new business. Learn about the proven methods and templates for getting social proof quickly and effortlessly, so you can spend... Read more
Subject Line Tests and Tips You Haven’t Tried
2022-03-07 20:15:00 +0100 | Source: LitmusSubject line tests can help you get a better understanding of how to capture attention and cut through inbox clutter, but the “rules” around what separates a winning subject line from a loser aren’t... Read more
Is A/B testing dead?
2022-03-09 17:13:36 +0100 | Source: MarketingLandA/B testing is still valuable, but marketers should take advantage of its next evolution. The post Is A/B testing dead? appeared first on MarTech. Please visit Marketing Land for the full article. Read more
Twitter tests e-commerce waters with new feature for in-app purchases
2022-03-14 20:00:11 +0100 | Source: MarketingLandExperimental Twitter Shops lets brands display up to 50 items which users can buy The post Twitter tests e-commerce waters with new feature for in-app purchases appeared first on MarTech. Please visit Marketing Land... Read more
Moosend Review: Tried & Tested Features, Cost, Comparison (2022)
2022-03-29 16:42:18 +0200 | Source: Email Vendor selectionWhat are you looking for in an email marketing service? Great price? Powerful features? Simplicity? How about all three? Moosend sets out to tick all the boxes. Founded in 2011, it’s popular with eCommerce... Read more
7 common problems that derail A/B/n email testing success
2022-03-30 15:43:39 +0200 | Source: MarketingLandDon't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new. The post 7 common problems that derail A/B/n email testing success appeared first on... Read more
Why testing is strategic experimentation for sustainable growth
2022-04-04 16:43:02 +0200 | Source: MarketingLandTesting is much more complex than it seems, but it is imperative to focus on the insights and not the results. The post Why testing is strategic experimentation for sustainable growth appeared first on... Read more