Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit

2021-08-23 16:00:00 +0200 | Source: Litmus

We send email campaigns to prompt recipients to take a specific action—to start using a new feature in our app, register for a webinar, or make a purchase from our online store. All our efforts are wasted when... Read more

Experts Say: Why You Shouldn’t Send Image-Only Emails

2021-08-26 18:31:22 +0200 | Source: Litmus

We’ve all been there: Your boss or client just asked you to set up an email that’s almost entirely made out of images. “I see everyone else doing it,” they might say. Or your design team might... Read more

The ROI of Email Marketing [Infographic]

2021-09-09 17:12:33 +0200 | Source: Litmus

Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these... Read more

How testing can give your email marketing a conversions boost

2021-09-17 19:47:40 +0200 | Source: MarketingLand

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” The post How testing can give your email marketing a conversions boost appeared first on... Read more

Email QA Session: Webinar Recording + Q&A

2021-09-17 21:34:09 +0200 | Source: Litmus

Email testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. In this... Read more

Tags : Testing

Planning a New IP or Domain? Here’s How To Do an Email Warm-Up

2021-09-17 22:01:26 +0200 | Source: Litmus

Yay! You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Is it warm? Before you go full throttle, you have to make sure you do a proper email warm-up or else risk... Read more

Tags : Testing

The greatest hidden cost to marketing success: Ineffective communication

2021-09-23 13:00:38 +0200 | Source: MarketingLand

Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond The post The greatest hidden cost to marketing success: Ineffective... Read more

Tags : Testing

Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

2021-09-27 17:00:56 +0200 | Source: Litmus

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then race to... Read more

Email Privacy ‘Regulation’ in the Age of Big Tech

2021-09-27 17:02:21 +0200 | Source: Email Experience Council

Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of... Read more

Google delays the timeline for testing FLoC

2021-10-01 19:31:43 +0200 | Source: MarketingLand

A delay on testing until Q! 2022 may mean further delays in phasing out third-party cookies. The post Google delays the timeline for testing FLoC appeared first on MarTech. Please visit Marketing Land for the full... Read more

Tags : Testing