Testing
Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit
2021-08-23 16:00:00 +0200 | Source: LitmusWe send email campaigns to prompt recipients to take a specific action—to start using a new feature in our app, register for a webinar, or make a purchase from our online store. All our efforts are wasted when... Read more
Experts Say: Why You Shouldn’t Send Image-Only Emails
2021-08-26 18:31:22 +0200 | Source: LitmusWe’ve all been there: Your boss or client just asked you to set up an email that’s almost entirely made out of images. “I see everyone else doing it,” they might say. Or your design team might... Read more
![The ROI of Email Marketing [Infographic]](https://images.contentbreeze.com/images/subdomains/email.contentbreeze.com/31948.jpg)
The ROI of Email Marketing [Infographic]
2021-09-09 17:12:33 +0200 | Source: LitmusEmail marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these... Read more
How testing can give your email marketing a conversions boost
2021-09-17 19:47:40 +0200 | Source: MarketingLandHolistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” The post How testing can give your email marketing a conversions boost appeared first on... Read more
Email QA Session: Webinar Recording + Q&A
2021-09-17 21:34:09 +0200 | Source: LitmusEmail testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. In this... Read more
Planning a New IP or Domain? Here’s How To Do an Email Warm-Up
2021-09-17 22:01:26 +0200 | Source: LitmusYay! You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Is it warm? Before you go full throttle, you have to make sure you do a proper email warm-up or else risk... Read more
The greatest hidden cost to marketing success: Ineffective communication
2021-09-23 13:00:38 +0200 | Source: MarketingLandAmid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond The post The greatest hidden cost to marketing success: Ineffective... Read more
Email Deliverability Remediation: 6 Ways to Avoid Getting Burned
2021-09-27 17:00:56 +0200 | Source: LitmusBrands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then race to... Read more
Email Privacy ‘Regulation’ in the Age of Big Tech
2021-09-27 17:02:21 +0200 | Source: Email Experience CouncilImagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of... Read more
Google delays the timeline for testing FLoC
2021-10-01 19:31:43 +0200 | Source: MarketingLandA delay on testing until Q! 2022 may mean further delays in phasing out third-party cookies. The post Google delays the timeline for testing FLoC appeared first on MarTech. Please visit Marketing Land for the full... Read more