How to set yourself up for A/B testing success

2021-06-14 21:19:33 +0200 | Source: Litmus

One thing I love about email is data. Because it’s so readily available, it’s easy to run split tests and see email performance in real time. You’ll often find me poring over spreadsheets and... Read more

How to Run a Successful Phishing Email Test for Your Employees

2021-06-17 17:00:21 +0200 | Source: Business2Community

Let’s face it, the last year or so has been about the weirdest one any of us can remember, not to mention the most uncertain. We’ve all been stuck at home carrying out jobs that we would normally do in the... Read more

Tags : Testing

Facebook testing virtual reality ads in Oculus VR

2021-06-17 18:06:47 +0200 | Source: MarketingLand

This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well. The post Facebook testing virtual reality ads in Oculus VR appeared first on MarTech. Please... Read more

Tags : Testing

How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)

2021-06-23 16:00:00 +0200 | Source: Litmus

This or that? If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. With a bit of foresight and planning,... Read more

Outlook Email Rendering: How I Learned to Stop Worrying and Love Outlook

2021-07-01 19:39:39 +0200 | Source: Litmus

That code would make a blue rectangle that’s 200px by 50px. Maybe not something you can actually use in an email, but you can use VML to add buttons with rounded corners to your code, background images, and... Read more

Tags : Testing

MOPS Rundown: What matters in Workato’s latest product updates

2021-07-07 18:26:00 +0200 | Source: MarketingLand

Marketing operations agency Perkuto shares its monthly take on Workato’s product updates. The post MOPS Rundown: What matters in Workato’s latest product updates appeared first on MarTech. Please visit... Read more

Tags : Testing

Volkswagen takes their EV to Pinterest for virtual test drives

2021-07-09 19:06:12 +0200 | Source: MarketingLand

The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience. The post Volkswagen takes their EV to Pinterest for virtual test drives appeared first on... Read more

Tags : Testing

Frustrated by Blue Links in Email? Conquer Them for Good

2021-07-23 18:57:35 +0200 | Source: Litmus

This can be a very robust solution, but it requires more maintenance. Since the content of an email can change frequently, tracking where those classes are applied and ensuring all suspected text is accounted for can... Read more

Up Your Email Marketing Game Through Testing and Optimization

2021-07-28 21:03:00 +0200 | Source: Email Experience Council

The EEC recently had a panel of experts from the brand and vendor sides of the business come together on a webinar to share their insights and tips on how to elevate your email marketing performance by elevating your... Read more

Tags : Testing

The Ultimate Guide to Preview Text

2021-07-28 23:04:05 +0200 | Source: Litmus

It’s as easy as that. If your preview text is shorter than the inbox space you’re given or you want to make sure there is empty space after your preview text, there’s an easy hack for that.... Read more