If Dark Mode is so great, should absolutely every email be dark?

2021-03-11 16:10:28 +0100 | Source: Litmus

Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to... Read more

Why You Should Care About Email Testing

2021-03-18 07:00:09 +0100 | Source: Benchmark

Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their products or services. What makes it such a... Read more

Tags : Testing

How to automate your email testing process with Litmus

2021-03-30 17:37:49 +0200 | Source: Litmus

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. However, it’s also incredibly time consuming. Nearly 54% of marketers spend an... Read more

2010s to now: Email design trends that survived the test of time

2021-04-01 15:00:00 +0200 | Source: Litmus

Email has come a long way. Founded by Ray Tomlinson in 1971, what started as a way to communicate with colleagues who wouldn’t answer their phones evolved into a powerhouse. The email marketing channel continues... Read more

Achieving Peace of Mind as an Email Marketer with Monica Hoyer

2021-04-06 21:00:00 +0200 | Source: Aweber

Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your design will display the way you want it to for your entire audience? Email mistakes can happen to... Read more

Decision tree: Do I actually need to QA test this email? [Infographic]

2021-04-15 21:00:00 +0200 | Source: Litmus

Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Or maybe,... Read more

How to Split Test Subject Lines Like a Newsletter with 2.5 Million Subscribers

2021-04-20 20:43:16 +0200 | Source: Aweber

Stuck between two subject line ideas? It’s impossible to know which will yield the best results without running a split test — commonly called an A/B test. A split test gives you real feedback on which... Read more

3 steps to find the best email automation tool for you [+ Free Evaluation Template]

2021-05-10 16:00:00 +0200 | Source: Litmus

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more,... Read more

Email marketing assumptions: My email needs all those CSS resets

2021-06-02 16:00:00 +0200 | Source: Litmus

Mailbox and internet service providers (ISPs) do strange things to our emails. One way to combat this? Using CSS resets for a fresh start. But email clients have come a long way. So, let’s take a closer look at... Read more

Tags : Testing

Email vs. Direct Mail: The Contest of Cost & Conversions

2021-06-10 20:00:58 +0200 | Source: Business2Community

Email and direct mail. These two have been battling it out for years. There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my... Read more