HTML Emails: How To Use Images Effectively

2006-08-14 14:35:41 +0200 | Source: Aweber

HTML messages offer several advantages to senders: they can be customized to include colors, formatted text and tables they enable the sender to track message open rates they allow the sender to hyperlink words and... Read more

Why Split Test Your Messages?

2006-08-21 13:08:29 +0200 | Source: Aweber

It’s common for our Customer Solutions Team to get questions such as… Which of our HTML email templates is the “best” (or the most popular)? Do plain text emails convert better than HTML... Read more

Tags : Testing

Paypal Conversion Testing Results

2006-10-10 13:55:40 +0200 | Source: Aweber

Recently reading one of my favorite marketing newsletters TalkBiz News written by Paul Myers I came across an amazing 100% increase in sales with one simple change in wording for an email campaign. As many small... Read more

Split Testing: Interpreting An Example

2006-11-08 13:00:15 +0100 | Source: Aweber

We talked about split testing a while back. However, I didn’t have a sample split test to refer you to at the time. So, I went back and found one. Let’s take a look at a split test, what was varied, and... Read more

Test. Retest. Then Do It Again.

2007-09-19 10:34:07 +0200 | Source: Aweber

Interesting conversation going on over at Copyblogger where Brian Clark is talking about calls to action. He points to a MarketingSherpa test that suggests that using the word “click” — as in... Read more

Tags : Testing

Email Testing For Quality Assurance and More

2007-11-01 07:30:58 +0100 | Source: Aweber

If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing... Read more

AWeber’s Sean Cohen Interviewed at Recognized Expert

2007-11-30 08:15:09 +0100 | Source: Aweber

Setting up your first email marketing campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal... Read more

Webinar: Split Testing Emails and Web Forms

2008-03-13 08:20:31 +0100 | Source: Aweber

Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present. We wonder things like if one call to action might promote... Read more

Tags : Testing

Do Buttons Get Clicked More Than Text Links?

2008-03-25 07:54:04 +0100 | Source: Aweber

Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing... Read more

Done Your Taxes? Audit Your Email Marketing.

2008-04-11 14:01:26 +0200 | Source: Aweber

April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit. While we have our brains working these analytical gears, why... Read more

Tags : Testing