Testing
HTML Emails: How To Use Images Effectively
2006-08-14 14:35:41 +0200 | Source: AweberHTML messages offer several advantages to senders: they can be customized to include colors, formatted text and tables they enable the sender to track message open rates they allow the sender to hyperlink words and... Read more
Why Split Test Your Messages?
2006-08-21 13:08:29 +0200 | Source: AweberIt’s common for our Customer Solutions Team to get questions such as… Which of our HTML email templates is the “best” (or the most popular)? Do plain text emails convert better than HTML... Read more
Paypal Conversion Testing Results
2006-10-10 13:55:40 +0200 | Source: AweberRecently reading one of my favorite marketing newsletters TalkBiz News written by Paul Myers I came across an amazing 100% increase in sales with one simple change in wording for an email campaign. As many small... Read more
Split Testing: Interpreting An Example
2006-11-08 13:00:15 +0100 | Source: AweberWe talked about split testing a while back. However, I didn’t have a sample split test to refer you to at the time. So, I went back and found one. Let’s take a look at a split test, what was varied, and... Read more
Test. Retest. Then Do It Again.
2007-09-19 10:34:07 +0200 | Source: AweberInteresting conversation going on over at Copyblogger where Brian Clark is talking about calls to action. He points to a MarketingSherpa test that suggests that using the word “click” — as in... Read more
Email Testing For Quality Assurance and More
2007-11-01 07:30:58 +0100 | Source: AweberIf we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing... Read more
AWeber’s Sean Cohen Interviewed at Recognized Expert
2007-11-30 08:15:09 +0100 | Source: AweberSetting up your first email marketing campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal... Read more
Webinar: Split Testing Emails and Web Forms
2008-03-13 08:20:31 +0100 | Source: AweberSometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present. We wonder things like if one call to action might promote... Read more
Do Buttons Get Clicked More Than Text Links?
2008-03-25 07:54:04 +0100 | Source: AweberMany of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing... Read more
Done Your Taxes? Audit Your Email Marketing.
2008-04-11 14:01:26 +0200 | Source: AweberApril 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit. While we have our brains working these analytical gears, why... Read more