How to do email A/B testing the right way

2020-06-03 20:56:42 +0200 | Source: Vero

You have to make a lot of decisions when running an email marketing program. What type of email should you send, and when? Is this the best segmentation strategy? What should your subject line be?  Luckily, you... Read more

8 powerful tactics to avoid email testing fatigue and keep the channel fresh.

2020-06-18 09:01:53 +0200 | Source: Email Critic

‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing... Read more

Full MailerLite Review: Tried & Tested Features, Cost, Comparison (2020)

2020-06-22 09:56:07 +0200 | Source: Email Vendor selection

MailerLite is affordable email marketing software. The company was founded in 2005 and has grown to have 800,000 companies use MailerLite each month. So they are very popular, but is MailerLite the best email... Read more

Tags : Testing