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Take Your Campaign Off Auto-Pilot

2007-03-29 09:14:18 +0200 | Source: Aweber

Using an autoresponder service helps to automate a portion of your communications with your prospects, customers, and other contacts. This, in turn, helps to save you time by answering commonly asked questions before... Read more




Two Places to Find Graphics for Messages

2007-04-19 10:12:40 +0200 | Source: Aweber

Images provide a great opportunity to break up the text in your message and add a powerful visual component to your copy. In our Intermediate Webinar, Justin and I cover how to insert an image into an HTML... Read more




Should I Use Text or HTML?

2007-05-03 10:39:14 +0200 | Source: Aweber

We field a lot of questions from customers about the pros and cons of using HTML in your messages. Like them, you may not know the major pros and cons of sending a multipart message (Text/HTML) versus sending... Read more




Quick Lesson from the Direct Mail World

2007-05-08 10:53:49 +0200 | Source: Aweber

Let’s put ourselves in the shoes of your subscribers for a second, as we often suggest. Take a look over their shoulders as they open their email service first thing in the morning. What do they see? A list of... Read more




Is Anyone Reading Your Text Version?

2007-05-29 09:58:10 +0200 | Source: Aweber

By now, you’ve read a number of posts in this space about Text and HTML, their respective pros and cons and what to bear in mind when writing each. The one thing you haven’t heard anything about is how to... Read more




Link Design, Pt. 1: Placement

2007-06-12 10:21:42 +0200 | Source: Aweber

Email readers, like web surfers, are ruthless in their decision making. They aren’t going to search around in our email for something to click on, nor are they going to sit and make a drawn out decision on... Read more




Text Vs. HTML: Is Moderation The Key?

2007-08-02 11:35:45 +0200 | Source: Aweber

The debate over whether to use plain text or HTML never really stops, it just gets quiet for a while before someone brings it up again. MarketingExperiements just brought it back up by blogging their recent research... Read more




Even Microsoft Can’t Design For Outlook

2007-09-20 14:36:34 +0200 | Source: Aweber

This morning, I was checking the Windows Live Hotmail address I use for testing. I also receive messages from XBOX Live at this address, since using it made the sign up process for the Microsoft’s gaming... Read more




Text and HTML: Why Not Both?

2007-09-25 16:54:29 +0200 | Source: Aweber

Just when you think a hotly-debated topic like whether to send messages in plain text or HTML has died down, along comes another angle to look at. This time, the folks at MarketingSherpa bring us a case study from... Read more




Email Testing For Quality Assurance and More

2007-11-01 07:30:58 +0100 | Source: Aweber

If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing... Read more