Troubleshooting: part 3

2020-01-27 20:08:56 +0100 | Source: Word to the Wise

As I continue to think about how people troubleshoot email delivery I keep finding other things to talk about. Today we’re going to talk about the question most folks start with when troubleshooting delivery.... Read more

Tags : Spam

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

2020-02-14 18:12:35 +0100 | Source: Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode... Read more

Back at it

2020-03-09 20:22:12 +0100 | Source: Word to the Wise

Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I... Read more

Advice on coronavirus emails

2020-03-16 19:06:19 +0100 | Source: Word to the Wise

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am... Read more

Tags : Spam

Misinformation on filters

2020-03-31 20:08:29 +0200 | Source: Word to the Wise

I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and... Read more

Tags : Spam

Gmail Spam Filters: What They Mean for Email Marketers

2020-05-22 16:11:19 +0200 | Source: WhatCounts

Are Gmail spam filters preventing your email marketing messages from reaching the inbox of your most loyal, engaged, and valuable subscribers? If your emails are being trapped by Gmail spam filters, there’s no... Read more

3 Common Reasons Your Emails Land in the Spam Folder

2020-05-29 13:18:54 +0200 | Source: Aweber

No one wants their emails to wind up in the spam folder.  But did you know some of the most common reasons emails go to spam are also the most preventable?  AWeber’s CEO and Founder Tom Kulzer... Read more