Spam
Troubleshooting: part 3
2020-01-27 20:08:56 +0100 | Source: Word to the WiseAs I continue to think about how people troubleshoot email delivery I keep finding other things to talk about. Today we’re going to talk about the question most folks start with when troubleshooting delivery.... Read more
Delivering Ep. 15: How Gmail Detects Spam and Some Industry News
2020-02-14 18:12:35 +0100 | Source: LitmusIn this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode... Read more
Back at it
2020-03-09 20:22:12 +0100 | Source: Word to the WiseBack at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I... Read more
Advice on coronavirus emails
2020-03-16 19:06:19 +0100 | Source: Word to the WiseGartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am... Read more
Misinformation on filters
2020-03-31 20:08:29 +0200 | Source: Word to the WiseI’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and... Read more
Gmail Spam Filters: What They Mean for Email Marketers
2020-05-22 16:11:19 +0200 | Source: WhatCountsAre Gmail spam filters preventing your email marketing messages from reaching the inbox of your most loyal, engaged, and valuable subscribers? If your emails are being trapped by Gmail spam filters, there’s no... Read more
3 Common Reasons Your Emails Land in the Spam Folder
2020-05-29 13:18:54 +0200 | Source: AweberNo one wants their emails to wind up in the spam folder. But did you know some of the most common reasons emails go to spam are also the most preventable? AWeber’s CEO and Founder Tom Kulzer... Read more