Segment
How to Clean Up Your Email List With These 5 Tips
2021-11-05 12:00:00 +0100 | Source: HubspotEmail marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. ... Read more
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
2022-01-12 19:22:21 +0100 | Source: MarketingLandData collaborations continue to evolve the CTV landscape. The post Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers appeared first on MarTech. Please visit Marketing Land for the full... Read more
How Combining Segmentation and Personalization Improves Your Brand Experience
2022-01-27 15:00:00 +0100 | Source: LitmusWhen it comes to finding ways to meet people on their path-to-purchase through email marketing, customizing your messaging is incredibly effective. Many marketers rely solely on segmentation, which is one of the top... Read more
10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales
2022-04-12 09:45:31 +0200 | Source: BenchmarkSocial media services like Facebook, Instagram, and Snapchat are now a fundamental part of daily online life. But, you might be surprised to learn that email marketing has maintained high importance in digital... Read more
How to Recover from an Email Personalization Mistake
2022-06-14 15:00:00 +0200 | Source: LitmusEmail personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each... Read more
B2B Email Campaign Ideas to Drive Engagement
2022-08-16 14:00:00 +0200 | Source: LitmusB2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a... Read more
Litmus in Customer Think: Why Email Content Automation is Good for Business
2022-09-19 13:00:00 +0200 | Source: LitmusThis piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey... Read more
How to Personalize Throughout the Email Customer Journey
2022-09-26 21:28:05 +0200 | Source: LitmusPersonalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake... Read more
How Progressive Profiling Email Marketing Improves Data Accuracy
2022-10-06 14:00:00 +0200 | Source: LitmusThis piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has... Read more
How to Keep Your Email Marketing Funnel Engaged
2022-10-14 14:03:21 +0200 | Source: LitmusWhat is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different... Read more