How to Clean Up Your Email List With These 5 Tips

2021-11-05 12:00:00 +0100 | Source: Hubspot

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. ... Read more

Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

2022-01-12 19:22:21 +0100 | Source: MarketingLand

Data collaborations continue to evolve the CTV landscape. The post Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers appeared first on MarTech. Please visit Marketing Land for the full... Read more

How Combining Segmentation and Personalization Improves Your Brand Experience

2022-01-27 15:00:00 +0100 | Source: Litmus

When it comes to finding ways to meet people on their path-to-purchase through email marketing, customizing your messaging is incredibly effective. Many marketers rely solely on segmentation, which is one of the top... Read more

10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales

2022-04-12 09:45:31 +0200 | Source: Benchmark

Social media services like Facebook, Instagram, and Snapchat are now a fundamental part of daily online life. But, you might be surprised to learn that email marketing has maintained high importance in digital... Read more

Tags : Segment

How to Recover from an Email Personalization Mistake

2022-06-14 15:00:00 +0200 | Source: Litmus

Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each... Read more

Tags : Segment

B2B Email Campaign Ideas to Drive Engagement

2022-08-16 14:00:00 +0200 | Source: Litmus

B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a... Read more

Litmus in Customer Think: Why Email Content Automation is Good for Business

2022-09-19 13:00:00 +0200 | Source: Litmus

This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey... Read more

Tags : Segment

How to Personalize Throughout the Email Customer Journey

2022-09-26 21:28:05 +0200 | Source: Litmus

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake... Read more

Tags : Segment

How Progressive Profiling Email Marketing Improves Data Accuracy

2022-10-06 14:00:00 +0200 | Source: Litmus

This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has... Read more

Tags : Segment

How to Keep Your Email Marketing Funnel EngagedĀ 

2022-10-14 14:03:21 +0200 | Source: Litmus

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different... Read more