How to create marketing that sings—with the most effective marketing personas

2021-05-20 22:09:03 +0200 | Source: Litmus

Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. While there are a lot of fancy new tools and fad strategies designed to do just that, one of the best... Read more

Tags : Segment

Is email dead? 7 ways brands can win the battle for inbox attention

2021-05-26 16:00:00 +0200 | Source: Litmus

Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no... Read more


2021-06-23 17:53:18 +0200 | Source: Email Experience Council

We asked industry thought leaders to provide their initial reaction and take on Apple’s newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications... Read more

IP Warming: How to Get a Big Bang From Email Marketing Campaigns

2021-07-06 18:30:29 +0200 | Source: Business2Community

Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the... Read more

Tags : Segment

Email Segmentation: 11 Recipes to Win at Email Marketing

2021-07-07 08:00:00 +0200 | Source: GetResponse

Learn why it’s important to start segmenting your list – and the many ways you can segment to increase your sales based on user behavior and interactions. Read more

Tags : Segment

How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

2021-07-21 16:00:00 +0200 | Source: Litmus

Let’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. However, my aim is to raise considerations that you may not have had to think about when... Read more

Tags : Segment

Email Segmentation 101: What it is and How to Put it in Practice

2021-08-10 10:00:43 +0200 | Source: Benchmark

As Matt Blumberg puts it, “Reaching the inbox isn’t your goal, engaging subscribers is.” And sending mass, generic emails aren’t going to get you there. To keep subscribers engaged, you have to... Read more

Tags : Segment

How to Achieve a Clean Email List (and Why You Need Regular Scrubbing)

2021-08-17 15:00:00 +0200 | Source: ConstantContact

After all the time and effort you spend creating and growing a subscriber base, it can be disheartening to hear that you now have to clean your email list. By cleaning your list, you’ll be removing people who... Read more

Harness the Power of Segmentation with Automated Follow-Ups

2021-09-02 17:30:24 +0200 | Source: Business2Community

The key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells... Read more

Tags : Segment

AI and Marketing Relationship Status: It’s Complicated

2021-09-07 14:00:00 +0200 | Source: Litmus

Marketing leaders often have a love/let down relationship with our marketing technology stacks. We love how our martech empowers transformative opportunities to drive exceptional customer experiences, unlock new... Read more

Tags : Segment