Segment
How to create marketing that sings—with the most effective marketing personas
2021-05-20 22:09:03 +0200 | Source: LitmusEmail marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. While there are a lot of fancy new tools and fad strategies designed to do just that, one of the best... Read more
Is email dead? 7 ways brands can win the battle for inbox attention
2021-05-26 16:00:00 +0200 | Source: LitmusEmail inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no... Read more
APPLE’S PRIVACY MOVES – SKY IS FALLING OR TIME FOR INNOVATION?
2021-06-23 17:53:18 +0200 | Source: Email Experience CouncilWe asked industry thought leaders to provide their initial reaction and take on Apple’s newest privacy change to limit email tracking and mask IP addresses on the Apple Mail app, and its potential implications... Read more
IP Warming: How to Get a Big Bang From Email Marketing Campaigns
2021-07-06 18:30:29 +0200 | Source: Business2CommunityYour email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the... Read more
Email Segmentation: 11 Recipes to Win at Email Marketing
2021-07-07 08:00:00 +0200 | Source: GetResponseLearn why it’s important to start segmenting your list – and the many ways you can segment to increase your sales based on user behavior and interactions. Read more
How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention
2021-07-21 16:00:00 +0200 | Source: LitmusLet’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. However, my aim is to raise considerations that you may not have had to think about when... Read more
Email Segmentation 101: What it is and How to Put it in Practice
2021-08-10 10:00:43 +0200 | Source: BenchmarkAs Matt Blumberg puts it, “Reaching the inbox isn’t your goal, engaging subscribers is.” And sending mass, generic emails aren’t going to get you there. To keep subscribers engaged, you have to... Read more
How to Achieve a Clean Email List (and Why You Need Regular Scrubbing)
2021-08-17 15:00:00 +0200 | Source: ConstantContactAfter all the time and effort you spend creating and growing a subscriber base, it can be disheartening to hear that you now have to clean your email list. By cleaning your list, you’ll be removing people who... Read more
Harness the Power of Segmentation with Automated Follow-Ups
2021-09-02 17:30:24 +0200 | Source: Business2CommunityThe key to increasing your income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells... Read more
AI and Marketing Relationship Status: It’s Complicated
2021-09-07 14:00:00 +0200 | Source: LitmusMarketing leaders often have a love/let down relationship with our marketing technology stacks. We love how our martech empowers transformative opportunities to drive exceptional customer experiences, unlock new... Read more