Targeting Segments of Your List

2006-12-07 09:05:02 +0100 | Source: Aweber

Subscribers are like fingerprints: no two are identical. Some of them are more similar than others, but they all have different needs and reasons for signing up to your list. Targeting specific groups of subscribers... Read more

Email Web Analytics: 2 New Segmenting and Targeting Options

2008-08-07 15:11:29 +0200 | Source: Aweber

Ever wanted to know which of your subscribers aren’t responding to your emails? Or which parts of your website subscribers are interested in? This week, we added two new segmentation and targeting options to our... Read more

Tags : Segment

Email Segmentation: 5 Groups You Can Easily Target, Part 1

2008-10-15 15:54:19 +0200 | Source: Aweber

Over at Clickz, email columnist Jeanne Jennings has a great introduction to email segmentation. She breaks down subscribers into a few groups based on their activity, and points out that you can (and should!)... Read more

Tags : Segment

Email Segmentation: More Groups To Target

2008-10-17 10:00:31 +0200 | Source: Aweber

In a previous post on email segmentation, we looked at how to isolate and target people not opening your emails, and people who open them, but don’t click on links in them. These groupsare people who are not... Read more

Tags : Segment

Email Segmentation: Easily Target Customers

2008-10-27 08:00:11 +0100 | Source: Aweber

In two previous posts on email segmentation, we discussed how to target several groups of subscribers who have not yet purchased products/services from you yet. These are all groups of people you can target to make... Read more

Tags : Segment

Email Segmentation Lifts Sales Over $31,000

2008-11-04 09:29:56 +0100 | Source: Aweber

Over the past week or so, we’ve talked about email segmentation a few times. While the three posts did show you how to segment your subscribers, they didn’t talk much about why you should do so, or what to... Read more

Christmas Marketing Tips: 2 Ways You Can Use Segmentation To Increase Conversions

2008-12-02 09:44:01 +0100 | Source: Aweber

This is the 3rd of 3 posts discussing Christmas marketing. In the last Christmas marketing tip, you read my thoughts on focusing your efforts on building your list, rather than pulling in a few extra sales: [H]owever... Read more

Segmentation Screwups: How Do You Recover?

2008-12-30 10:57:28 +0100 | Source: Aweber

Email segmentation is a funny thing. Used well, it’s one of those little extras that separates professional email marketing campaigns from disparate sequences of “spray and pray” messages. It gets... Read more

Tags : Segment

Segment Customers to Build Loyalty

2010-02-04 10:48:42 +0100 | Source: Aweber

It’s easy to focus on attracting new business by using your email marketing campaign to promote your products primarily to new subscribers and prospects. While email is the perfect venue for showcasing products... Read more

Tags : Segment

Start Segmenting: 3 Easy Steps

2010-02-17 09:11:45 +0100 | Source: Aweber

Every subscriber is a beautiful and unique snowflake. Each one belongs to your list for different reasons. For every email you send, some might just not care. To avoid subscriber fatigue, each reader should be sent... Read more