The 6 Questions Every Business Needs to Ask Themselves During COVID-19

2020-04-29 15:27:59 +0200 | Source: Aweber

Vino 301 Wine Concierge’s core business, providing wine tours and tastings in Maryland vineyards, came to a crashing halt during COVID-19.  When a two week shelter in place order quickly turned into... Read more

4 tips on using email personalization to connect with customers during hard times

2020-05-06 10:51:54 +0200 | Source: MailGen

Connecting effectively with customers is one of the biggest challenges marketers face during the COVID-19 outbreak. While email is often regarded as the best channel to reach them, the question is in knowing what to... Read more

Tags : Segment

How to Segment Emails in a Webinar Sequence

2020-05-19 22:40:55 +0200 | Source: Campaign Monitor Blog

Have you ever attended a webinar or watched a recording of one? It’s not hard to understand the appeal. You get to increase your knowledge or learn new skills from vetted experts without traveling. Sometimes,... Read more

5 Quick Tips for Segmenting Your Email List

2020-06-03 19:00:46 +0200 | Source: Business2Community

Small business owners, bloggers, and giant corporations all use email marketing to stay in touch with their customers and prospects. There’s a good reason that all of these people with very different marketing... Read more

How Creating Custom Segments Can Help You Get The Right Content to The Right People

2020-07-15 22:00:56 +0200 | Source: Aweber

Delivering the right content to the right people at the right time doesn't have to be complicated. In fact, custom segmentation is a lot easier than it sounds. As your audience gets to know you and your... Read more

6 Steps to Grow your Audience with Webinars and Email Marketing

2020-07-22 19:26:04 +0200 | Source: Aweber

Freedom Digital Marketing founder Laurie Conrod helps real estate agents and other entrepreneurs grow their businesses.  She teaches entrepreneurs how to automate their lead generation using direct response... Read more

Two Ways to Get Data for ‘Personalization 2.0’

2020-07-23 17:48:05 +0200 | Source: Email Experience Council

‘Personalization 2.0’ was one of 5 key marketing and digital trends, not just for 2020 but for the next decade, put forth by Ashley Friedlein’s marketing & digital trends for 2020 to 2030,... Read more

Lawyer Email: How This Familiar Tool Can Help You Grow Your Law Practice

2020-10-30 12:22:19 +0100 | Source: ConstantContact

If you’ve been practicing law for less than 40 years, you might not remember when lawyers couldn’t market their services. It wasn’t until 1977 that the Supreme Court even made attorney advertising... Read more

The Only Email Marketing Best Practices Guide You’ll Need in 2021

2020-11-09 19:08:13 +0100 | Source: Aweber

Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic... Read more

Tags : Segment

How to Create a Fundraising Email that Gets Opened and Drives Donations

2020-11-26 14:16:31 +0100 | Source: ConstantContact

First, some good news: Average email open rates for nonprofits in 2020 are better than the rates for some of today’s most competitive industries like real estate, tourism, legal services, and... Read more