How to Clean Up Your Email List With These 5 Tips

2021-11-05 12:00:00 +0100 | Source: Hubspot

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. ... Read more

Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

2022-01-12 19:22:21 +0100 | Source: MarketingLand

Data collaborations continue to evolve the CTV landscape. The post Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers appeared first on MarTech. Please visit Marketing Land for the full... Read more

How Combining Segmentation and Personalization Improves Your Brand Experience

2022-01-27 15:00:00 +0100 | Source: Litmus

When it comes to finding ways to meet people on their path-to-purchase through email marketing, customizing your messaging is incredibly effective. Many marketers rely solely on segmentation, which is one of the top... Read more

10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales

2022-04-12 09:45:31 +0200 | Source: Benchmark

Social media services like Facebook, Instagram, and Snapchat are now a fundamental part of daily online life. But, you might be surprised to learn that email marketing has maintained high importance in digital... Read more

Tags : Segment

How to Recover from an Email Personalization Mistake

2022-06-14 15:00:00 +0200 | Source: Litmus

Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each... Read more

Tags : Segment