2016 Marketing Un-Predictions: Your Action List for the Year Ahead

2016-01-11 16:43:25 +0100 | Source: Silverpop Blog

The end of the year is an exciting time for those of us who closely follow what's happening in marketing. When we're not shopping or wrapping gifts, we can reflect on the year that was and what we feel is going to... Read more

5 Tips for Re-Engaging Inactive Customers

2016-02-22 07:42:53 +0100 | Source: Silverpop Blog

We all know the challenges of obtaining new email recipients. And to complicate matters, brands often get hung up on having a big database, even if it doesn't give them the performance they desire. When you're... Read more

Silent Email Subscribers: How to Approach Them

2016-04-05 18:49:29 +0200 | Source: Silverpop Blog

In the classic 60s hit The Sounds of Silence , Simon and Garfunkel described darkness as an old friend that still remains in the sounds of silence. But as digital marketers, silence is more like a plague infecting... Read more

Customer Retention and Engagement: 5 Areas to Consider

2016-04-22 06:58:24 +0200 | Source: Silverpop Blog

Did you know that research shows it costs five times as much to attract a new customer than it does to keep an existing customer? Brands spend a lot of time, effort and money acquiring new customers, but the hard work... Read more

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

2016-05-06 09:30:14 +0200 | Source: Marketo

Author: Mike MaddenYou knowthat one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost impossible to wake them... Read more May 11

Try Reactivation Before Inactivation

2016-06-06 15:30:42 +0200 | Source: Business2Community

Experience shows that many companies struggle with the concept of culling old data as they naturally want as big a pool as possible to target with their email campaigns, which is of course very understandable.... Read more

Email Reactivation

2016-07-21 10:00:59 +0200 | Source: VerticalResponse

Are you a looking at your sales figures this time of year and wondering where everyone went? It’s no secret the middle of the summer can be a slow, syrupy season for sales revenue. That’s what makes it a... Read more

Lace shifts and dormant lists: a peek at ASOS’ re-engagement campaign

2016-08-31 13:03:29 +0200 | Source: Email Design Review

Re-engagement emails are a great way to clean and re-activate dormant parts of your list. Its also a great opportunity to single out customers and make them feel appreciated and heard. Thats why this ASOS email... Read more

Six Email Campaigns You Should Be Automating

2016-11-15 08:02:00 +0100 | Source: Campaigner

Email automation may be daunting to some, but its an efficient tool that can provide customers with helpful emails, while saving time and effort for marketers in the long run. The benefits of automation... Read more

5 Email Reactivation Campaigns That Win Subscribers Back

2017-03-15 07:30:09 +0100 | Source: Marketo

Author: Mike MaddenShe loves me….she loves me not….she loves me! SHE REALLY LOVES MEEEEEEEEEE!!! Weve all been there. As children, we left it up to flower petals to determine if our crush liked us back.... Read more