Double Revenue by Focusing on Existing Customers

2014-08-01 01:21:54 +0200 | Source: Silverpop Blog

If you're like most marketers, you're measuring success based on the number of new customers you acquire every month. While adding new contacts is critical, you could be missing an opportunity to increase yo... Read more

7 Email Reactivation Campaign Insights

2014-08-21 04:00:00 +0200 | Source: The Return Path Blog

Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path's recent study,Email Win-... Read more

How to Reactivate Your Email List in 5 Steps

2015-01-16 09:45:09 +0100 | Source: Aweber

A reactivation campaign gives you the opportunity to win back inactive subscribers on your email list. And hey, its never too early for spring cleaning. Read more

Importing Your Email List Just Got Easier

2015-03-23 13:43:56 +0100 | Source: Aweber

Moving is never easy. From inevitably breaking at least one mug to traumatizing your cat for weeks, moving has a tendency to be a giant headache. The same can be said of moving your email list to a different provider.... Read more

Wake Up Your Inactive Subscribers

2015-05-21 09:02:00 +0200 | Source: Campaigner

We all have them - those subscribers who never ever interact with your emails. There could be a slew of reasons why this happens. They dont recognize you Take a good look at your from name and from... Read more

Email reactivation series … we want you back!

2015-06-23 11:07:10 +0200 | Source: Marketing Forward » email marketing

Inactive email subscribers present a tough challenge for marketers, as they can account for up to 50 percent of a mailing list. Continually contacting this segment can hurt your brands sender reputation, but ignoring... Read more

Reignite the Fire with Inactive Customers

2015-07-10 10:00:17 +0200 | Source: VerticalResponse

Whether you’re completing a brand overhaul or launching a new product, you should always have a reactivation email campaign working to win back old customers and keep them engaged. As John Russell,... Read more

Reactive Marketing: Are You Ready To Market The Moment?

2015-10-06 10:23:30 +0200 | Source: GetResponse

Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing... Read more

Reactive Marketing Lookbook – #Movember

2015-11-02 09:44:49 +0100 | Source: GetResponse

It’s that time of the year again! Razors all over the world have been dropped, beard oils have been purchased, the sound of facial hair growing has begun. In other words – welcome to Movember! In case you... Read more

Why Marketers Need To Move From Email Reactivation To Continued Addressability

2015-12-21 09:30:17 +0100 | Source: MarketingLand

Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Please visit Marketing Land for the full... Read more