Opt In

5 Opt-In Forms to Segment Your List Like a Pro

2020-03-11 14:30:00 +0100 | Source: Business2Community

Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most... Read more

Why Double Opt-In Isn’t Counterproductive for Your Email Marketing

2020-10-27 15:30:58 +0100 | Source: SmallBizTrends

Sponsored Post “I get more subscribers when I use single opt-in.” “My emails already have an unsubscribe link, so why do I still need to confirm when someone signs up”? These are common... Read more

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What’s the best opt-in method?

2021-02-24 16:25:33 +0100 | Source: Word to the Wise

Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in? Read more

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EU & UK GDPR: 5 things you must know about email consent

2021-03-08 17:20:46 +0100 | Source: Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t... Read more

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Email marketing assumptions: I need to use double opt-in for all signups

2021-04-22 21:15:13 +0200 | Source: Litmus

One of the things we’ve been talking about lately at Litmus is revisiting our own assumptions about email marketing. We’ve been in the game for longer than we’d collectively like to admit and, over... Read more

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Opt-In Email Marketing: How to Create Permission-Based Email Lists

2021-11-23 08:00:36 +0100 | Source: Benchmark

Many email marketers view a op as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value?... Read more

Best Practices for Double Opt-in

2022-05-10 23:34:11 +0200 | Source: Aweber

How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of... Read more

A case against the holiday opt-out email 

2023-05-10 17:29:45 +0200 | Source: Litmus

There’s a ubiquitous email that’s getting under my skin. It feels like they’re flooding my inbox, and it’s got me thinking. This kind of email is more often sent by retailers—both online... Read more

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