Opt In
5 Opt-In Forms to Segment Your List Like a Pro
2020-03-11 14:30:00 +0100 | Source: Business2CommunitySmart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most... Read more
Why Double Opt-In Isn’t Counterproductive for Your Email Marketing
2020-10-27 15:30:58 +0100 | Source: SmallBizTrendsSponsored Post “I get more subscribers when I use single opt-in.” “My emails already have an unsubscribe link, so why do I still need to confirm when someone signs up”? These are common... Read more
What’s the best opt-in method?
2021-02-24 16:25:33 +0100 | Source: Word to the WiseKickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in? Read more
EU & UK GDPR: 5 things you must know about email consent
2021-03-08 17:20:46 +0100 | Source: LitmusThe European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t... Read more
Email marketing assumptions: I need to use double opt-in for all signups
2021-04-22 21:15:13 +0200 | Source: LitmusOne of the things we’ve been talking about lately at Litmus is revisiting our own assumptions about email marketing. We’ve been in the game for longer than we’d collectively like to admit and, over... Read more
Opt-In Email Marketing: How to Create Permission-Based Email Lists
2021-11-23 08:00:36 +0100 | Source: BenchmarkMany email marketers view a op as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value?... Read more
Best Practices for Double Opt-in
2022-05-10 23:34:11 +0200 | Source: AweberHow you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of... Read more