Improve Your Email Strategy By Monitoring These 8 Email Marketing Metrics

2021-12-14 17:00:13 +0100 | Source: Business2Community

Despite the fact that email marketing is one of the oldest forms of inbound marketing, it continues to be one of the most effective. There are many reasons for this, including that with over four billion daily email... Read more

Email Design Tips to Boost Your Open Rates

2022-01-03 19:00:44 +0100 | Source: Business2Community

You spend hours crafting the perfect email, finally hit send, and then reality hits you. What if your subscribers don’t open it? This is one of the biggest concerns for all email marketers out there. However, if... Read more

MarTech registration is open! Grab your free pass now.

2022-01-20 16:18:00 +0100 | Source: MarketingLand

Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business. The post MarTech registration is open! Grab your free... Read more

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Email Marketing KPIs You Should Be Tracking

2022-01-25 15:00:00 +0100 | Source: Litmus

Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Keeping... Read more

Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?

2022-02-03 19:55:19 +0100 | Source: Litmus

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add... Read more

What Is a Good Email Marketing Open Rate?

2022-02-09 07:00:49 +0100 | Source: Benchmark

Email marketing is just like other digital marketing tactics: even though you start each campaign with a clear goal and strategy, you have to constantly make adjustments to remain on course. However, you can’t... Read more

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Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

2022-02-15 16:00:00 +0100 | Source: MarketingProfs

How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email... Read more

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The Trade Desk launches OpenPath

2022-02-15 17:41:36 +0100 | Source: MarketingLand

The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding. The post The Trade Desk launches OpenPath appeared first on MarTech. Please visit Marketing Land for the... Read more

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9 Steps this Business Owner Takes to Get 40% Open Rates on Her Emails

2022-03-03 17:59:17 +0100 | Source: Aweber

Anne Nordhaus-Bike is an expert at the small business marketing game — she and two colleagues started her first (paper!) newsletter in 1983. And she spent years in consulting, serving business owners in... Read more

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Study finds iOS 15 is inflating email open rates

2022-03-16 17:13:58 +0100 | Source: MarketingLand

Mail Privacy Protection feature marks emails as opened whether or not a person looks at them The post Study finds iOS 15 is inflating email open rates appeared first on MarTech. Please visit Marketing Land for the... Read more

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