Email marketing 2021-22: the glass is (at least) half full

2021-08-16 12:30:17 +0200 | Source: Clickz

30-second summary: Apple is pushing users to maximize the level of actual email engagement vs the superficial focus on lower-value data Strategy, content, and operational excellence should be the pillars of your... Read more

Mediavine open sources its WordPress theme framework

2021-09-01 21:45:05 +0200 | Source: MarketingLand

Trellis willl now be available for purchase by any WordPress users. The post Mediavine open sources its WordPress theme framework appeared first on MarTech. Please visit Marketing Land for the full article. Read more

Tags : Open

Apple Kills Open Rate Metrics – Focus on Link Analytics Instead

2021-09-03 20:00:51 +0200 | Source: Business2Community

Apple has positioned itself at the forefront of consumer privacy over the years. The company can always be relied upon to deploy new tweaks and improvements with data protection in mind. While this is excellent news... Read more

Tags : Open

Apple MPP

2021-09-08 21:22:53 +0200 | Source: Word to the Wise

You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June. Skipping over all the “Openpocalypse” panic, what is... Read more

Tags : Open

How iOS 15 Will Kill Email Open Rates--And How Marketers Can Prepare

2021-09-14 16:00:00 +0200 | Source: MarketingProfs

Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change. Read the full article at... Read more

Tags : Open

The data is not always perfect: MarTech’s opening keynote

2021-09-14 17:29:05 +0200 | Source: MarketingLand

Individual targeting or audience modeling? To CDP or not to CDP? Different perspectives on the data challenge. The post The data is not always perfect: MarTech’s opening keynote appeared first on... Read more

Tags : Open

3 Hooks Guaranteed to Increase Customer Email Open Rates

2021-09-16 19:00:36 +0200 | Source: Business2Community

If you’re an email marketer, you know that to be an effective email marketer is to be a salesperson, copywriter, and creative director all at once. However, from a consumer’s perspective, email marketing... Read more

Tags : Open

10 Tips to Boost Your Email Open Rates

2021-09-16 20:00:35 +0200 | Source: Business2Community

Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that... Read more

iOS 15 is out, but marketers can shake off the loss of email open rates

2021-09-21 18:03:01 +0200 | Source: MarketingLand

This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent. The post iOS 15 is out, but marketers can shake off the loss of email open rates appeared... Read more

Tags : Open

Why No One Is Opening Your Emails

2021-09-23 08:00:35 +0200 | Source: Benchmark

Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too. Are you crafting great emails, but having... Read more

Tags : Open