When opens hurt reputation

2020-01-30 20:51:19 +0100 | Source: Word to the Wise

Podia has scraped the Word to the Wise blog and I’m currently receiving an ongoing drip campaign from them absolutely begging me to mention them in my blog post on cold emails. I get maybe a dozen of this... Read more

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

2020-02-14 18:12:35 +0100 | Source: Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode... Read more

Back at it

2020-03-09 20:22:12 +0100 | Source: Word to the Wise

Back at the office after traveling to visit a bunch of our US friends recently. A lot of news, both in and out of the email space, happened while we were gone. The biggest stories are outside the email space and I... Read more

The Future of the Inbox: Webinar Recording + Q&A

2020-04-16 19:38:56 +0200 | Source: Litmus

A person’s email inbox is where life happens: promotions, invites, work collaboration, and password resets. Over the course of the decade, our relationship to email has changed—and the inbox is changing as... Read more

Tags : Gmail

Email Schema Markup and Gmail Promotions Tab

2020-05-12 15:16:07 +0200 | Source: Email Design Review

If you use Gmail, chances are you’ve seen flight details, online purchases, or confirmation emails look a little different in your inbox. So what are these types of emails? And how can they enhance how... Read more

Tags : Gmail

Gmail Spam Filters: What They Mean for Email Marketers

2020-05-22 16:11:19 +0200 | Source: WhatCounts

Are Gmail spam filters preventing your email marketing messages from reaching the inbox of your most loyal, engaged, and valuable subscribers? If your emails are being trapped by Gmail spam filters, there’s no... Read more

Optimizing Email Marketing for Gmail’s New Promotions Tab

2020-06-27 18:00:03 +0200 | Source: Business2Community

Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where the rules are continually changing. In this post, we’ll review everything... Read more

Tags : Gmail

New in Litmus: Extended Dark Mode Testing

2020-09-11 16:55:02 +0200 | Source: Litmus

Dark Mode is hot right now. It’s ripe to be the defining trend of 2020—outside of the pandemic and too many social issues to count—and the subject of more blog posts and webinars than you can shake a... Read more

AMP for Email Adds Developer-Focused Features

2020-10-30 14:58:53 +0100 | Source: Litmus

Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. Google recently held its annual AMP Fest event, laying out the future of the AMP... Read more

Tags : Gmail