Engagement


EngageBay Review 2022: The best all-in-one CRM?

2022-05-12 13:49:49 +0200 | Source: Email Vendor selection

EngageBay is an all-in-one CRM software that comes with marketing, sales, and customer support products. It offers all the tools a business needs to do business online at a great price. EngageBay launched in 2017... Read more


6 Trends in Email Marketing to Watch

2022-05-24 14:00:00 +0200 | Source: Litmus

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant... Read more


Customer-Centric Marketing is Critical: Email is the First Step

2022-05-26 14:22:00 +0200 | Source: Litmus

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner... Read more


10 Interactive Emails for Inspiration

2022-05-31 14:00:00 +0200 | Source: Litmus

Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer... Read more


MPP in Email Marketing: Myths, Facts and Your Response

2022-06-07 14:00:00 +0200 | Source: Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email... Read more


How to Create a Flip Card in Email

2022-06-09 15:30:00 +0200 | Source: Litmus

You may have noticed we got creative with animation and interactivity in our May newsletter in hopes of increasing engagement by providing some surprise and delight in the inbox. And bonus, it was fun! Fun to design,... Read more


How to Use Dynamic Email Content to Increase Engagement

2022-06-17 14:00:00 +0200 | Source: Litmus

A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s... Read more


Personalization in Email Marketing Has to Include Strategy 

2022-06-28 12:14:00 +0200 | Source: Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized... Read more