Engagement
6 Ways to Keep Your Audience Engaged During These Unprecedented Times
2020-03-18 21:58:30 +0100 | Source: AweberAs the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority.... Read more
Using social media to engage with customers in a crisis
2020-03-24 00:57:07 +0100 | Source: MadMimiIn communities across the country, people are hunkering down and holing up in the wake of COVID-19. Which means some of the ways you’ve been communicating with your customers are off the table. The good news is,... Read more
How Color Choices in Your Email Impact Engagement and Conversions
2020-03-24 07:00:29 +0100 | Source: Campaign Monitor BlogThere are—quite literally—millions of colors that the human eye can perceive. That means there are innumerable color palettes people can use to communicate their feelings or desires. Color psychology can... Read more
Email Marketing Metrics 101: Click-through Rate
2020-04-02 00:16:50 +0200 | Source: WhatCountsClick-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the surface—to be the simplest of metrics to understand.... Read more
Virtual Event Marketing: 3 Strategies to Drive Attendee Engagement
2020-04-11 00:31:17 +0200 | Source: Campaign Monitor BlogThis is a guest post from Maggie Greene at Pathable Inc. The modern marketing landscape is focused on building experiences for customers, prospects, and associatesand this applies to events as well. Increasingly,... Read more
How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List
2020-04-22 16:27:46 +0200 | Source: AweberLife changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA. Founder Trisha Novotny knew she needed to change... Read more
You hit send. Now what?
2020-04-23 10:23:36 +0200 | Source: Litmus[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post So you’ve sent your perfectly planned and executed email campaign—now what? It’s time to master the second pillar to email... Read more
How Consumers Engage With Brands Through Email in 2020
2020-05-01 22:11:33 +0200 | Source: Campaign Monitor BlogEven with detailed email analytics and reporting, it’s tricky to decipher exactly what your subscribers want from your brand. This means that email marketers are often left with trial and error, experimenting... Read more
How to Reduce Subscriber Churn During COVID-19
2020-05-14 22:07:17 +0200 | Source: Campaign Monitor BlogThere’s an outdated email marketing theory that tells us the bigger the list, the better it is for your marketing efforts. And then, once you’ve acquired that large list, it’s in your best interest... Read more
9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates
2020-05-20 22:39:39 +0200 | Source: AweberDogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with... Read more