6 Ways to Keep Your Audience Engaged During These Unprecedented Times

2020-03-18 21:58:30 +0100 | Source: Aweber

As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority.... Read more

Using social media to engage with customers in a crisis

2020-03-24 00:57:07 +0100 | Source: MadMimi

In communities across the country, people are hunkering down and holing up in the wake of COVID-19. Which means some of the ways you’ve been communicating with your customers are off the table. The good news is,... Read more

How Color Choices in Your Email Impact Engagement and Conversions

2020-03-24 07:00:29 +0100 | Source: Campaign Monitor Blog

There are—quite literally—millions of colors that the human eye can perceive. That means there are innumerable color palettes people can use to communicate their feelings or desires. Color psychology can... Read more

Email Marketing Metrics 101: Click-through Rate

2020-04-02 00:16:50 +0200 | Source: WhatCounts

Click-through rate. Just what is it, how do you measure it, and why does it matter so much in email marketing? Click-through rate seems—on the surface—to be the simplest of metrics to understand.... Read more

Virtual Event Marketing: 3 Strategies to Drive Attendee Engagement

2020-04-11 00:31:17 +0200 | Source: Campaign Monitor Blog

This is a guest post from Maggie Greene at Pathable Inc. The modern marketing landscape is focused on building experiences for customers, prospects, and associatesand this applies to events as well. Increasingly,... Read more

How Creating a Community for Moms Helped This Media Company Build a Highly Engaged Email List

2020-04-22 16:27:46 +0200 | Source: Aweber

Life changed quickly for 24/7 MOMS — a media company that creates content to simplify motherhood — when COVID-19 shut down most of the USA.   Founder Trisha Novotny knew she needed to change... Read more

You hit send. Now what?

2020-04-23 10:23:36 +0200 | Source: Litmus

[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post So you’ve sent your perfectly planned and executed email campaign—now what? It’s time to master the second pillar to email... Read more

How Consumers Engage With Brands Through Email in 2020

2020-05-01 22:11:33 +0200 | Source: Campaign Monitor Blog

Even with detailed email analytics and reporting, it’s tricky to decipher exactly what your subscribers want from your brand. This means that email marketers are often left with trial and error, experimenting... Read more

How to Reduce Subscriber Churn During COVID-19

2020-05-14 22:07:17 +0200 | Source: Campaign Monitor Blog

There’s an outdated email marketing theory that tells us the bigger the list, the better it is for your marketing efforts. And then, once you’ve acquired that large list, it’s in your best interest... Read more

9 Simple Strategies This Dog Training Business Uses to Get 70 Percent Open Rates

2020-05-20 22:39:39 +0200 | Source: Aweber

Dogwood Adventure Play is a magical place for Dogs. Founder Katie Guastapaglia offers dog training, walking services, and private secure fields that include adventure play equipment and a sensory garden with... Read more