Deliverability


Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

2021-10-21 16:00:00 +0200 | Source: Litmus

We’re now just days away from Litmus Live—THE conference for email marketers. No flight or hotel needed… it’s all virtual! Get ready for how-tos, tips, and advice from marketing leaders and... Read more


What is call analytics and how does it deliver key insights to marketers?

2021-10-21 17:39:48 +0200 | Source: MarketingLand

These platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The post What is call analytics and how does it... Read more




Email Deliverability 101: How to Get Your Message to Go Through

2021-10-28 08:00:19 +0200 | Source: Benchmark

You have a message to get out, and it is probably an important one. Email marketing campaigns are designed to draw customers to your business, introduce new products and services, and share important announcements,... Read more


Avoid the Junk Folder with Spam Testing

2021-11-17 16:00:00 +0100 | Source: Litmus

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? That’s what we plan to break... Read more


Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

2021-12-21 19:22:48 +0100 | Source: MarketingLand

This deal, along with a partnership with open RTB platform Taboola, provides more options for marketers to run effective digital campaigns in the post-cookie world. The post Microsoft to acquire Xandr, delivering a... Read more




How Deliverability Can Guide Your Emails to Subscribers’ Inboxes

2022-01-05 15:00:00 +0100 | Source: Litmus

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase... Read more




Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

2022-01-12 19:22:21 +0100 | Source: MarketingLand

Data collaborations continue to evolve the CTV landscape. The post Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers appeared first on MarTech. Please visit Marketing Land for the full... Read more




3 ways to deliver more relevant customer experiences

2022-01-14 20:54:19 +0100 | Source: MarketingLand

How marketers can build a better customer experience strategy using a CDP. The post 3 ways to deliver more relevant customer experiences appeared first on MarTech. Please visit Marketing Land for the full article. Read more