They Must Have Changed Something…

2023-06-13 19:23:50 +0200 | Source: Word to the Wise

One of the most common refrains I hear from folks with delivery problems is that the filters must have changed because their mail suddenly started to go to the bulk folder. A few years ago, I posted about how even... Read more

Is Your Email Design Affecting Your Deliverability? How to Optimize Your Emails for Success

2023-06-21 08:00:48 +0200 | Source: Benchmark

Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into... Read more

Understanding and Preventing Spam Traps

2023-07-14 22:40:08 +0200 | Source: EmailKarma

For marketing professionals, building and maintaining a healthy email list is vital for successful email marketing campaigns. However, one common threat that can jeopardize your efforts is the dreaded spam trap. Spam... Read more

The Case of the 500-mile Email

2023-07-21 11:41:47 +0200 | Source: Word to the Wise

I stumbled across this story again this morning, and it’s such a lovely delivery yarn I thought I’d share it. It’s from Trey Harris, and it’s set in the mid 90s. Here's a problem... Read more

Validity Charging for Feedback Loop Emails

2023-09-14 10:16:37 +0200 | Source: Word to the Wise

History Return Path was a major driver for the establishment of Feedback Loops (FBLs) back in the mid to late 2000s. They worked with a number of ISPs to help them set up FBLs and managed the signup and validation... Read more

Fourth Quarter: Best Practices for Deliverability Success

2023-09-26 21:32:12 +0200 | Source: EmailKarma

For email professionals, the fourth quarter isn’t just a season of celebration and giving; it’s also a time of intense competition and potential pitfalls. As the holiday season unfolds, it’s crucial... Read more