Deliverability
Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert
2021-10-21 16:00:00 +0200 | Source: LitmusWe’re now just days away from Litmus Live—THE conference for email marketers. No flight or hotel needed… it’s all virtual! Get ready for how-tos, tips, and advice from marketing leaders and... Read more
What is call analytics and how does it deliver key insights to marketers?
2021-10-21 17:39:48 +0200 | Source: MarketingLandThese platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The post What is call analytics and how does it... Read more
Email Deliverability 101: How to Get Your Message to Go Through
2021-10-28 08:00:19 +0200 | Source: BenchmarkYou have a message to get out, and it is probably an important one. Email marketing campaigns are designed to draw customers to your business, introduce new products and services, and share important announcements,... Read more
Avoid the Junk Folder with Spam Testing
2021-11-17 16:00:00 +0100 | Source: LitmusSometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? That’s what we plan to break... Read more
Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
2021-12-21 19:22:48 +0100 | Source: MarketingLandThis deal, along with a partnership with open RTB platform Taboola, provides more options for marketers to run effective digital campaigns in the post-cookie world. The post Microsoft to acquire Xandr, delivering a... Read more
How Deliverability Can Guide Your Emails to Subscribers’ Inboxes
2022-01-05 15:00:00 +0100 | Source: LitmusBuilding the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase... Read more
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
2022-01-12 19:22:21 +0100 | Source: MarketingLandData collaborations continue to evolve the CTV landscape. The post Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers appeared first on MarTech. Please visit Marketing Land for the full... Read more
3 ways to deliver more relevant customer experiences
2022-01-14 20:54:19 +0100 | Source: MarketingLandHow marketers can build a better customer experience strategy using a CDP. The post 3 ways to deliver more relevant customer experiences appeared first on MarTech. Please visit Marketing Land for the full article. Read more