Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It

2021-09-07 09:00:35 +0200 | Source: Benchmark

Spam — to know it is to hate it. Ever since the first unsolicited advertisement was sent by telegraph in 1864, consumers have been contending with what we now call spam, and the mass adoption of email has only... Read more

Everything Marketing Managers Need To Know About Email Subdomains

2021-09-10 16:00:00 +0200 | Source: Litmus

“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email... Read more

10 Tips to Boost Your Email Open Rates

2021-09-16 20:00:35 +0200 | Source: Business2Community

Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that... Read more

Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

2021-09-27 17:00:56 +0200 | Source: Litmus

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then race to... Read more